FEDERAL GOVERNMENT, MINISTRY OF CULTURE, GOVERNMENT OF THE STATE OF RIO DE JANEIRO, SECRETARIAT OF STATE FOR CULTURE AND CREATIVE ECONOMY OF RIO DE JANEIRO, THROUGH NATIONAL POLICY ALDIR BLANC, PRESENT:
The relationship between music, brands and people in Brazil.
The unprecedented study in relationship between music, brands and people in Brazil, performed by Tecla Music.
From a survey with 100 experts, between CEOs, CMOs, brand directors, agencies and music market professionals, including record labels, platforms, managers and artists, the material presents – taking as a starting point the historical context of this relationship – what are the future trends in the use of music with the aim of generating increasingly relevant connections between brands and people.
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Historical context of the relationship
Delve into the history that shaped the relationship between music and brands in Brazil—from the 1960s to the present day. Real-life examples of case studies and initiatives reinforce the analysis of the current state.
The current state of music for brands
Understand how we've evolved from a purely product-based relationship to music as an ally—and the impacts felt in this new way for people to connect with the power of sound. After all, the future has already begun.
Trends that will touch
We delve into ideas and references that are emerging as trends in the relationship between music and brands, both for those who want to get into the groove now and for those seeking the trends that will shape tomorrow.
