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Brazil on top

In a collaboration between agencies Propeg It is Music Key, the idea of creating for the Petrobras, a project that would showcase all of our cultural wealth. This is the largest playlist of Brazilian music in the world, with 10,000 tracks added – the maximum number of songs allowed on Spotify.

It's all our diversity in one playlist 😉

Is that really all?

Yes, it is, and a little more too: the research covered 150 musical subgenres, including Sertanejo, Samba and MPB to regional styles such as Coco, Maracatu, Folia de Reis and Jongo.

There are more than 6 thousand different artists, a 100% Brazilian selection – from established names to new discoveries. In total, the 10 thousand songs take up to 25 days to be heard!

What do you want to hear?

The public also played an important role in the curation, sending more than 2000 song suggestions in an exclusive activation that took place at the Spanta Festival, in Rio.

Artists such as Jão, Luísa Sonza, Jorge Aragão, Anitta, Liniker, Tim Maia and Ivete Sangalo were among the most requested.

For all Brazils…

One playlist: the biggest of all, available on the biggest streaming platform in the world.
It is a true celebration of Brazil's cultural and musical diversity, presented by Petrobras.

From north to south: the experts

Tecla Music Agency, a reference in sound identity with 18 years of experience, led the musical curation in partnership with regional researchers from all over Brazil. 

With diversity in focus, we seek to musically represent all states of the country, through the attentive gaze of names such as, Fabricio Nobre (Banana Festival), Luciano Matos (Radioca Festival), Ana Morena It is Anderson Seal (DoSol Festival), Aila (MANA Festival), Vinicius Leme (Big House Festival), Arthur Santoro (Batekoo Festival) and Gabriel Cevallos (Kino Beat Festival).

“Taking part in the creation of this playlist is like embarking on a journey through Brazil, connecting all regions through music. We start 2025 even more confident in our Brazilianness!”
Jean Tranjan, Editor-in-Chief and Curation Manager at Tecla Music.

Press play, Brazil!

Casa Nubank Ultravioleta has musical curation by Tecla Music

A refuge in the park

Right in the middle of Ibirapuera, a house… but not just any house. The space, created by Nubank exclusively for Ultravioleta customers, was designed so that people can make the most of every moment – as life should be.

What about the Music Key?

If the center of this experience is the user – with great care taken to make them feel at home – music is no different. That's why Nubank invited Tecla Music to take on the sound identity of the space, paying attention to the common areas and also to the details that are part of the journey through this place.

Through a human and specialized curation, we arrived at a result that reflects the essence and identity of Nubank Ultravioleta. The soundtrack delivers a large selection of timeless songs with distinct, creative sounds that are, at the same time, comfortable to listen to – so you always feel at home.

“Through human curation, the result reflects the essence of Nubank Ultravioleta, with a selection of timeless songs and distinct, creative sounds that are, at the same time, comfortable to listen to.”

Jean Tranjan, Curation Manager Tecla Music

Architecture integrated with nature: appreciation of natural elements and modern lines that blend into the park.

Multifunctional spaces: areas for relaxation and exclusive sensory experiences – including post-race baths.

Sound curation by Tecla Music: personalized trails for each event, experience and even in the shower cabins.

Looking for this experience powered by Tecla Music? We'll see you at home 😉

Sound identity

One of the largest retail groups in Brazil, with 4 brands and hundreds of points of sale from North to South of the country, is powered by Tecla Music.

Brazilian roots, musical plurality

For the Riachuelo Group, fashion is in the superlative. Therefore, our proposal meets the brand's desire to communicate its concepts also through sound.

One group

When building Riachuelo's sound identity, we looked at a project that encompasses 4 major retail brands, including, in addition to the parent brand: Riachuelo House, Carter's It is Fanlab.

The challenge? To present democratic fashion with a pleasant, Brazilian sound.

RIACHUELO: From Brazil to Brazilians

Popular, Brazilian, lively and modern, where you can find a little bit of everything – just the way we like it 🙂

CASA RIACHUELO: A place that calms you down

The sound aesthetic brings a light and calm soundtrack, without leaving aside the classics, with tracks loved by everyone.

CARTER`S: It's for all mothers

We look for lively sounds that connect with new mothers: a search for sounds that bring freshness to the space.

FANLAB: Let's play!

A place to experiment, where we present sounds that are in tune with the latest trends and also elements of pop culture, connected to a younger audience.

“The mix of all these pillars is what represents the group’s new musical identity, creating a welcoming and democratic musical experience – which is part of Riachuelo’s DNA.”

Jean Tranjan, Curation Manager at Tecla Music

Far beyond the radio

Whether in stores or on your favorite streaming service, we are here to take care of your brand's connection with your consumers – using music as a tool. Shall we make some noise?

HAVE YOU EVER THOUGHT ABOUT WINNING AN EXCLUSIVE ITEM FROM YOUR FAVORITE ARTIST?
TECLA, TOGETHER WITH WARNER MUSIC BRASIL, INVITES YOU TO PARTICIPATE IN THE WARNER MUSIC AWARDS FESTIVAL EXPERIENCE.

TECLA & WARNER: AWARD-WINNING PARTNERSHIP
AT WARNER'S INVITATION, TECLA THOUGHT ABOUT HOW TO PLEASE SUPERFANS OF AWARD-WINNING ARTISTS LIKE IZA, POCAH, PEDRO SAMPAIO, FERRUGEM, MC IG, MC HARIEL AND OTHERS!

EXCLUSIVE ITEMS FROM YOUR FAVORITE ARTIST
WE CREATED A DIGITAL EXPERIENCE WHERE FANS CHOOSE THEIR FAVORITE ARTIST, TELL US WHY THEY INSPIRE THEM AND ENTER A COMPETITION TO WIN AN EXCLUSIVE PRIZE ALREADY USED BY THE ARTIST.
AMONG THE PRIZES ARE THE COSTUME USED BY IZA IN THE TOWN, A CAVAQUINHO AUTOGRAPHED BY FERRUGEM, MC IG'S CUSTOMIZED BALACLAVA AND OTHER ICONIC PIECES.

ENGAGEMENT, EXCLUSIVITY AND EXPERIENCE: THE MILLION-MILLION COMBO
WITH THE PROPOSED DIGITAL EXPERIENCE, WE WERE ABLE TO ENGAGE FANS ON SOCIAL MEDIA AND SPOTIFY, THROUGH PLAYLIST FOLLOWERS, WE OFFER EXCLUSIVITY TO FANS, GIVING AWAY UNIQUE ITEMS AND GUARANTEEING AN EXPERIENCE OF CLOSER CONNECTION BETWEEN THE FAN AND THE ARTIST.

THIS COMBO GUARANTEES FOCUS ON THE ARTIST & SUPERFAN RELATIONSHIP, ASSESSED AS ONE OF THE MAIN STRATEGIES IN THE MUSIC INDUSTRY'S GROWTH STRATEGY.

LET'S MAKE SOME NOISE?
ENTER THE SITE WWW.FESTIVALDEPREMIOSWARNERMUSIC.COM AND COMPETE TOO!
THIS IS JUST ONE OF THE DIGITAL EXPERIENCES DESIGNED BY TECLA. CHECK THEM ALL OUT ON OUR WEBSITE 🙂

We look at Pabllo Vittar and shout: artist!!! Proving that she is versatile, global and an active voice for the LGBTQIA+ community, she signed Adidas' Pride collection with the message “Love Unites”.

Seeing Brazilian drag shining in one of the most valuable brands in the world fills us with pride. Participating in this project and helping to translate the campaign musically in collaboration with Vittar herself was also a source of pride here at Tecla Music.

“Pride is very important to me, so I am deeply honored to have created this collection with adidas to celebrate our community. My goal for the collection was to expand the lens through which we are seen – a color palette that embodies and celebrates the broad spectrum of identities in our community and the culture it influences” – Pabllo Vittar.

Helping brands and people translate campaigns or ideas into good sound waves is our vibe 😉

Click here to play!

The most famous burger in the world with a musical experience Powered by Tecla Music.

We already know that the Big Mac is a snack that unites all tribes and tastes. But did you know that you can find out which of its versions suits you best – and even better, get an exclusive playlist for your style?

With this motto, we were invited by McDonalds and Spotify to musically support the launch campaign for the new Big Mac's – now in the Duplo and Bacon versions.

Here, we were responsible for developing a digital experience that discovered the right burger for you according to your musical taste – based on an analysis of your profile on the streaming platform.

3 burgers, 3 moods

At the end of the experience, each user receives a personalized playlist according to what they have been listening to to combine with their new favorite snack.

– Big Mac Bacon: Current Hits & International Pop.
– Big Mac Duplo: Current Hits & National Pop.
– Big Mac Original: National and International Nostalgic Pop.

Two burgers, lettuce, cheese, special sauce, onion, pickles and right playlist for you to enjoy.

If you could choose a single song to accompany you for the next 10 years, what would it be?

With this motto, Nubank invited us to the brand's 10th anniversary event, where you could suggest a track for the bank's time capsule: a special playlist with the songs that fans want to continue listening to for the next decade - now available on Nu's official Spotify profile.

The action revolved around a super dynamic quiz: with two simple questions about genres and rhythms, Nubank wants to help you continue to rock your moments musically – from today until the next 10 years.

Between Pop, Samba & Pagode and MPB – whether for the fast-paced crowd or the more relaxed crowd – in the end we take care of the ideal playlist for you, with the tracks that will accompany you, so you can experience the possibilities.

Because Nubank believes that, like the bank, music also has the power to connect people, strengthen relationships and make moments unforgettable.

Music is what moves us, today and always. <3

The musical identity of the restaurant that captures the hearts of everyone around the world is ours.

Much more than a restaurant, Outback is an experience and music, of course, is an essential part of this journey. Therefore, we were invited to prepare the brand's musical rebranding on digital, taking care of all the points that influence the connection between the public and Outback on Spotify.

New playlists, new look, new content, in a perfect union for the brand to always remain present and strengthened among its consumers.

Themed playlists to strengthen campaigns, in addition to playlists that present the brand's moods, with new features every month so that followers are always up to date with the good news from the musical universe.

The unparalleled flavor of Outback accompanied by the perfect track to listen to among the crowd – like the brand's Brazilianness campaign with the beloved Thiaguinho <3

To check out all the sounds – and choose your favorite! – just follow Outback’s profile on Spotify.

Pride defines: we are responsible for creating the digital experience Increase the Volume of Your Pride, created for Spotify with sponsorship from Youtube Shorts.

We developed an algorithm integrated into Spotify's API that calculated the percentage of artists from the LGBTQIA+ category in the user's library – we showed listeners how and how much they consume LGBTQIA+ artists on the platform.

In the end, it presented the possibility of 'increasing the volume' of pride, generating a playlist that could go to 100% of LGBTQIA+ representation, enjoying the playlist and even choosing how many names from the universe the user could hear – and know!

The work was so special that we were selected by Spotify Advertising Hits 2022 – an award that celebrates brands, agencies and campaigns – as the Best Digital Experience of the year!

Too much, right?

Innovation, technology, information – and lots of good music. How we connect Itaú Personnalité to a unique and powerful musical profile. 😉

The Itaú Personnalité Investment Center positions itself as an experience for market investors. The musical identity, of course, also needed to follow the same rhythm and concepts as the brand – from physical to digital.

That's where we come in. <3

With this in mind, we use music as a guideline to open dialogue with the new generation of investors, understanding that, by positioning itself musically, the brand offers a welcoming experience that is even more present in its customers' daily lives.

Thus, we became responsible for the musical curation of the Investment Center, one of the most important and strategic points in São Paulo, in Faria Lima.

The environment, which was designed for the meeting of young investors – with content, information, news and lots of entertainment, called for that quality soundtrack, right? 😉
In addition to the music curation, we created a series of spots that help set the informative tone in the space and, in this way, position the new Itaú Investment Center to engage with its audience.

There is music everywhere – and we are here to show you the best ways. 😉

The radio for the biggest women's footwear brand in Latin America is now Tecla Music 😉 

Through immersion and research into the Arezzo universe, we created a sound aesthetic that musically manifests the brand's spirit to its audience.

Our project involves sound identity and music management, from physical to digital – in more than 400 stores across the country.

The perfect trail from head to toe. <3