The musical experience that unites gum, music and carnival is ours.

This carnival, Trident arrived with us to reveal her mouth based on the songs she sings the most.

And the best: in a campaign that has an exclusive musical track featuring Ludmilla's powerful voice.

Yes, one of the most beloved gum brands in Brazil invited us to develop an exclusive experience that reads your musical taste on Spotify and tells you what the vibe is in your mouth this carnival.

The technology identifies whether you listen to more danceable, upbeat, acoustic, live music, or even those karaoke hits to sing out loud, you know?

AND WHAT IS YOUR PROFILE?

You can be the mouth that kisses, the one that laughs, the one that screams, the one that sings or even the one that shakes your chin and dances until you finish.

And it doesn’t stop there: for each of these 5 profiles, we put together a unique playlist with the best of what you listen to most – or should listen to 😉

Do you want to check the result?

Run on profile by Trident on Spotify and Unlock Play 😉

Love is in the air - in the form of a song – powered by Tecla Music. <3

In October 2022 we participated in the world premiere of one of the most watched films in Brazil in a Netflix production.

After the Universe provides a lot of emotions by sharing the trajectory of the character of Giulia Be, a Brazilian singer and actress who owns classics such as Menina Solta, Era Amor and Eu Me Amo Mais, for example.

To promote the film, we created a Digital Experience where the user could write a poem-playlist to send to someone. When choosing a musical genre and writing a message, the first letter of each word was represented by a song in a playlist made for you.

At the end, the profile received the playlist link to send the letter online to their favorite @. <3Check out the action and send your messages of love by clicking on the link: https://after universe.with spotify.com/

Better days will come
If summer days remain forever in your memory, how about a playlist made especially to enjoy these moments? 😉

We were invited by Droga Raia to create a digital experience within the concept of the 'Dias Melhores de Verão' campaign, offering the public the opportunity to have an exclusive musical selection for each user. After all, only we know how we like to enjoy the days of the hottest season of the year, right? <3

And how did it work?
We analyzed the musical genres you listened to most on the first day of summer and, based on your own selection, we created an exclusive playlist with the artists you consume most and new releases of the season to discover.

Yes, in one click the user could relive the emotions of the first day of summer – and create many more with new favorite songs.

Planning projects that impact people is our thing. Even better if it goes to the largest pharmacy chain in the country 😉

Music of The Spheres – one of the most anticipated tours in the world with a digital experience powered by Tecla Music. <3 

The band Coldplay created an out-of-this-world theme and launched a new tour in several countries. Planets and celestial bodies were featured in the shows in a visual spectacle that the group is known for constructing.

Bringing the audience even closer, we were invited to create an experience where fans can translate their musical tastes into these spatial elements that are part of the tour.

Our idea was to plan, for example, that your most listened to artists are the stars that shine brightest in your sky.   

Oh! Night or day? Yes, even the time you consume music most on Spotify can be revealed by experience – confirming whether your vibe is more solar or lunar. 😉

In addition to the dynamics – which introduces fans to the creative side of the tour – the user ended the experience by receiving a personalized playlist with what they enjoy listening to and + several of the band's favorite tracks. <3

An unprecedented initiative that celebrates the biggest names in the scene and recognizes their success and impact on Brazilian music. Yes, of course we would be part of the Creme Festival – the Trap and Funk playlist that became a real-life experience. 

We were invited by Spotify to develop promotional materials and boost communication for the event that promotes one of the biggest playlists in Brazil, with more than 1 million followers on the platform. 

More than seeing and hearing,
It's time to interact with the scene. 😉

Some names that passed through the festival: OROCHI . BIN. MC DAVI. MC DON JUAN. MC IG. CHEF.
ORUAM. MC RYAN SP. MC DRICKA. BORGES. MC MARKS. AKA FK.

The campaign that arrived to show that all Brazilians match country people is our thing. 😉

Brahma prepared a project that got people talking, showing that every Brazilian has a feat with country music during the most important moment of the scene in the country, the Brahma Sertanejo Circuit.

And, to prove that they are not wrong, we were invited to create a digital experience where an automatic reading of your Spotify profile could be carried out to discover – within what you are listening to – what percentage of country music and other genres you listen to the most to give feat.

To make things even better, 4 ambassadors were chosen to represent the main genres of Brazilian music:

Pericles with Pagoda | Marina Sena with Pop | Mc Daniel with Funk | Simone with Sertanejo.

The result?

DanceNejo, PopNejo, PagoNejo, FunkNejo and much more, in a personalized playlist for you. 😉