Alive

A democratic, diverse and inclusive brand, with more than 50% playlist focused on national music. Thus, we built Vivo's Sound DNA <3
Of continental proportions, we looked to Brazil in search of sounds that suit each region where Vivo has a store. Therefore, the brand's trail is full of regional touches in the different states. 

At the brand's request, our curation team considered the balance of race, gender and age of the artists to package the stores' sound, in line with Vivo's institutional positioning.

To make things even better, our musical selection arrives at Vivo stores throughout Brazil using NEOOH technology, specialized in out-of-home digital experiences.

Whether through the creation of a musical identity or our multiplatform curation, let us manage your sound.

It's music branding that speaks <3