Spotify Pride

Pride defines: we are responsible for creating the digital experience Increase the Volume of Your Pride, created for Spotify with sponsorship from Youtube Shorts.

We developed an algorithm integrated into Spotify's API that calculated the percentage of artists from the LGBTQIA+ category in the user's library – we showed listeners how and how much they consume LGBTQIA+ artists on the platform.

In the end, it presented the possibility of 'increasing the volume' of pride, generating a playlist that could go to 100% of LGBTQIA+ representation, enjoying the playlist and even choosing how many names from the universe the user could hear – and know!

The work was so special that we were selected by Spotify Advertising Hits 2022 – an award that celebrates brands, agencies and campaigns – as the Best Digital Experience of the year!

Too much, right?