SoundOn

If music is a universal language of emotions, we come to show that our case with #SoundOn is capable of surpassing horizons. <3

With the arrival of TikTok's music marketing and distribution platform in Brazil, the principle of our challenge was to popularize the Sound On profile on Spotify and ensure that its artists gained notoriety through relevant playlists within the platform.

Here, we don't even need to mention the importance of TikTok in the music market – being responsible for several promotions and (re)releases of tracks that reached unexpected numbers due to the viralization of videos and trends.

This way, after the release, our music curation work is to ensure that the distributor's artists continue with their tracks promoted in weekly release strategies within the 04 main playlists that speak to the funk, country, trap and summer to party genres.

Currently, the profile has playlists with thousands (!!!!!) of followers in our daily monitoring, management and performance work, making the musical selections grow and have an increasingly larger audience, of course 😉

To check out all the releases and news, just search for Sound On on Spotify.

Follow our work there <3