RICHARDS

Naturally from Rio, curated Powered by Tecla Music.

The salty waters and solar winds of Ipanema in the 70s inspired Ricardo Ferreira's adventurous lifestyle – and the opening of the first Richards. For him – and his brand – the art of living (or adventuring) life is sailing, surfing and sea hunting. Since that time, the creator has maintained the mission of the boutique, which soon became a chain of stores, to be pleasure. And let's face it, there's nothing like music to make everything better, right?

Expansive and tropical, the brand's sonic identity is elegant and has that good Brazilian energy.

With bossa nova, samba, mpb, reinterpretations and b-sides, but also ranging from indie to international R&B, Richards' music branding is a musical journey – complete with good waves at all physical points.

In streaming, the Inbrands brand conveys the adventurous and traveling spirit with playlists inspired by journeys, collections and seasons. Connecting with customers is a success there, and of course we curate and update things in line with Richards' sonic identity.

Richards incorporates the holidays into his everyday life. Key controls the trip in one play!