OMO

We guarantee that the art of washing clothes will never be the same again. 😉

From the North to the South of the country, if there is one thing that unites everyone, it is “jeez, I need to do laundry!”. With this in mind, we were invited by the brand to determine which OMO Vibes best suits each consumer's profile.

We defined 5 musical profiles with the most listened to genres across the country – Funk, Pop, Sertanejo, Pagode, Electro – in an experience where you answered an interactive quiz to discover your vibe, with color preferences, sounds and different moods of the day. 😉

In the end, the user was presented with a personalized playlist with the perfect musical behavior for them to listen to at that moment.

Because everything is better listening to music – including doing laundry. <3