Mentos

Fresh Sounds for Mentos! <3

We were responsible for the playlists of the Mentos + Spotify campaign, which guaranteed a year of premium subscription for hundreds of participants.

We thought about giving a boost to different day-to-day situations – from that energy to start the week or a little extra strength during moments of physical exercise.

Therefore, we prepared six playlists that appeared on all the gum's special packaging, introducing new artists and songs to the public and helping them explore a new world of music.

The campaign ran for a few months in 2021, impacting thousands of people across Brazil.

It’s great to follow how sound branding provides infinite possibilities for actions, right? 🙂