Itaú Personalite

Innovation, technology, information – and lots of good music. How we connect Itaú Personnalité to a unique and powerful musical profile. 😉

The Itaú Personnalité Investment Center positions itself as an experience for market investors. The musical identity, of course, also needed to follow the same rhythm and concepts as the brand – from physical to digital.

That's where we come in. <3

With this in mind, we use music as a guideline to open dialogue with the new generation of investors, understanding that, by positioning itself musically, the brand offers a welcoming experience that is even more present in its customers' daily lives.

Thus, we became responsible for the musical curation of the Investment Center, one of the most important and strategic points in São Paulo, in Faria Lima.

The environment, which was designed for the meeting of young investors – with content, information, news and lots of entertainment, called for that quality soundtrack, right? 😉
In addition to the music curation, we created a series of spots that help set the informative tone in the space and, in this way, position the new Itaú Investment Center to engage with its audience.

There is music everywhere – and we are here to show you the best ways. 😉