Hering

The Basics of Brazil, now also in music.
How we developed the digital strategy, on streaming platforms, of one of the biggest and most relevant brands in Brazil. 😉

To begin with, we analyze and study the brand's positioning, understanding how it behaves and talks to the consumer.

Then, we dive into existing concepts to create a new proposal that musically translates the new positioning designed for Hering.

Thus, we created the “soundbook”, with the musical pillars defined for all platforms – generating brand desire and engagement with the public. Because nothing like good music to bring us together 🙂

The result is a sound identity with the most essential aspects of Brazilian music, featuring everything from new artists that are on the radar to classics of each genre.

To make things better, you can listen to our musical selections on your favorite platform. Play!