RIACHUELO GROUP

Sound identity

One of the largest retail groups in Brazil, with 4 brands and hundreds of points of sale from North to South of the country, is powered by Tecla Music.

Brazilian roots, musical plurality

For the Riachuelo Group, fashion is in the superlative. Therefore, our proposal meets the brand's desire to communicate its concepts also through sound.

One group

When building Riachuelo's sound identity, we looked at a project that encompasses 4 major retail brands, including, in addition to the parent brand: Riachuelo House, Carter's It is Fanlab.

The challenge? To present democratic fashion with a pleasant, Brazilian sound.

RIACHUELO: From Brazil to Brazilians

Popular, Brazilian, lively and modern, where you can find a little bit of everything – just the way we like it 🙂

CASA RIACHUELO: A place that calms you down

The sound aesthetic brings a light and calm soundtrack, without leaving aside the classics, with tracks loved by everyone.

CARTER`S: It's for all mothers

We look for lively sounds that connect with new mothers: a search for sounds that bring freshness to the space.

FANLAB: Let's play!

A place to experiment, where we present sounds that are in tune with the latest trends and also elements of pop culture, connected to a younger audience.

“The mix of all these pillars is what represents the group’s new musical identity, creating a welcoming and democratic musical experience – which is part of Riachuelo’s DNA.”

Jean Tranjan, Curation Manager at Tecla Music

Far beyond the radio

Whether in stores or on your favorite streaming service, we are here to take care of your brand's connection with your consumers – using music as a tool. Shall we make some noise?