Globe 100 Years

The soundtrack for Globo's 100th anniversary
You can't make 100 years of history – on TV, radio, newspapers and the internet – without making a lot of noise. And if there's sound, there's obviously Tecla Music: that's why we were invited to take part in Globo's anniversary campaign, with a quiz that tests your knowledge of the group's programs and products – always through music.

“In this digital experience, users need to guess the musical track that accompanied major Globo scenes over the last 100 years, including historical vignettes, iconic excerpts from soap operas and memorable moments for the Brazilian people.” 

Eduardo Boorhem – New Business Tecla Music

100 years, 100 playlists

At the end of the experience, we invited each person to check out one of the 100 playlists created for Globo's official Spotify profile. There is, literally, music for all tastes: it's a journey through time and the history of a brand that represents our country so much.

Call:

100 years of @globo and of course there will be Tecla Music in this campaign: we created the digital experience that proves your knowledge of the most important moments in the group's history through music! From soap operas to iconic programs, do you think you're up to date with the plim-plim?

Take the test and find out! 😉