Damn Raia

Better days will come
If summer days remain forever in your memory, how about a playlist made especially to enjoy these moments? 😉

We were invited by Droga Raia to create a digital experience within the concept of the 'Dias Melhores de Verão' campaign, offering the public the opportunity to have an exclusive musical selection for each user. After all, only we know how we like to enjoy the days of the hottest season of the year, right? <3

And how did it work?
We analyzed the musical genres you listened to most on the first day of summer and, based on your own selection, we created an exclusive playlist with the artists you consume most and new releases of the season to discover.

Yes, in one click the user could relive the emotions of the first day of summer – and create many more with new favorite songs.

Planning projects that impact people is our thing. Even better if it goes to the largest pharmacy chain in the country 😉