Brahma Hits

Transforming romantic disappointment into country suffering

Brahma + Spotify + Music Key

Brahma Hits

The country music singer's favorite beer was not going to be left out of the trend. Brahma transformed real stories of betrayal into hits that, just like a good cuckold, won't leave your head.

And whoever had the most listened to story sang along with her: live on stage with Simone Mendes.

The meme is real

From the depths of the internet to the most hurt hearts, Brahma understood that the joke could yield good stories – and even funny (and real) songs available on Spotify.

Tecla Music was part of the project by supporting the brand in the ranking of the tracks produced: every day during the campaign's air time, the campaign's official playlist showed the songs in order of most listened to, ensuring that the competition was visible to everyone. 

The best (worst) story

The result? The worst one wins (crow emoji 🐮), but Brahma made up for his competitors: the game was worth 10 thousand reais in prize money – and the reputation of being the best cuckold in the promotion. 

And you, do you have a story that is worth this suffering?

For all the others, check out the Brahma Hits playlist on the official profile, on Spotify.