Brahma

The campaign that arrived to show that all Brazilians match country people is our thing. 😉

Brahma prepared a project that got people talking, showing that every Brazilian has a feat with country music during the most important moment of the scene in the country, the Brahma Sertanejo Circuit.

And, to prove that they are not wrong, we were invited to create a digital experience where an automatic reading of your Spotify profile could be carried out to discover – within what you are listening to – what percentage of country music and other genres you listen to the most to give feat.

To make things even better, 4 ambassadors were chosen to represent the main genres of Brazilian music:

Pericles with Pagoda | Marina Sena with Pop | Mc Daniel with Funk | Simone with Sertanejo.

The result?

DanceNejo, PopNejo, PagoNejo, FunkNejo and much more, in a personalized playlist for you. 😉