Arezzo + Gisele

Arezzo and the most famous supermodel in the world unite their steps to the sound of Tecla Music.

Arezzo's winter arrived with big spotlights. No wonder, in addition to an authentic concept that encourages consumers to illuminate their inner essence and move forward, the brand brings Gisele Bünchen as a reference that the catwalk is yours alone – and the path is yours alone too!

In addition to delivering a lot of posture, faces and catwalks in the campaign, on the brand's social networks the model gives tips on how she feels more powerful behind the lens. The “Giseles way” painting is a revelation of secrets that inspire everyone’s beauty – the comments are full of praise!

Of course, Arezzo, as a good Brazilian, also knows how to be a die-hard fan – in this case, pop is Bünchen. Over the years, the relationship between brand and model has become increasingly interesting.

In 2016, Gisele photographed herself in the Winter campaign. It was such a success that the muse made Arezzo's shares rise on the stock exchange. And since then, they have always been together. More recently, in Summer 2024, she was the star of the playful aquarium in “Dream On”. Needless to say, the launch event featured a dinner that stopped the internet!

Giving this combination even more meaning, we developed a special playlist for the Winter 2024 campaign. In “On my way”, proximity, connection and experience create the perfect tone to focus and reach your essence. Therefore, the track aims for elegance with releases to listen to every season.

Being part of this journey puts us in the front row 🙂