The Smurfs Experience

How Tecla transformed classic characters into personalized playlists at the launch of Smurfs 2.

We created an interactive digital experience – musical, of course – for the Smurfs 2 movie. On the website http://minhaplaylistsmurf.com — each person discovers, through a quiz, which character best matches their personality – and receives an exclusive playlist that is just like them.

Our expertise goes into creating a exclusive musical reading for each character. It's not just about choosing songs, but about translate their personalities into mood and sound, resulting in carefully curated playlists made available on Spotify.

WHICH SMURF WOULD YOU BE?

Papa Smurf
Classic rock + electronic + tracks that embrace. The father of the ride has its own trail.

Smurfette
Powerful pop with Rihanna, Whitney, Beyoncé. A blue girlboss.

Gargamel & Razamel
Eighties, dramatic, eccentric.Eye of the Tiger” on repeat.

Each user receives a playlist on Spotify, according to their character.
Music, technology and storytelling come together for an experience fun, personalized and immersive.

DISCOVER YOUR RHYTHM

Access now http://minhaplaylistsmurf.com/, take the test and win a playlist specially selected for you – and the smurf that looks just like you.

Press play!