VOLTAR
Does your retail brand resonate with GenZ?
In this special edition, we present the concept of Third Spaces for retail: connecting with more purpose through music.
TRENDING
Reduce noise: When everyone talks – and talks loudly – who makes themselves heard amidst so much noise?
Our research points to the demand for curated experiences that enhance your brand's cultural reputation and connect with fans, not just consumers.
Increase affection: The generation's expectation is that brands will be allies of people: whether through language, feeling, or the packaging of different rhythms, colors, and beliefs. The opportunity? Brands that
connect with their truth, they touch deeper. And whoever touches, stays.
And + insights: The key for anyone wanting to connect with Gen Z and Millennials is understanding that their social needs aren't yet being met. And that's precisely where brands have the chance: to turn this around and create more meaningful connections, generating a positive and lasting perception.
Seeking more clarity (and insights), the Tecla Music created Sound Mappings: a groundbreaking study that highlights opportunities in the relationship between music, brands, and people in Brazil. Curious to learn more? The results will be presented at a live event in Rio—and you can be a part of it!
Click here to subscribe!
SOUND _ You
Or how you can dig deeper with our studies of music, brands and generational impact:
🎧 The algorithms command what do we hear?
Music consumption has exploded, but the perception is that we've lost control over what we listen to. Therefore, human curation is increasingly important: "People want brands to be more human, participate in communities, and respect the cultural complexity of each region."
Have you ever thought of music as an emotional language, a tool for creating real, affective bonds?
📢 The data says: hearing is the 2nd most important sense for people
If every brand has a visual identity, how many of them have a sonic identity? Those that use music as a strategy have a much better chance of being heard—and that's music branding. Here, we help you identify the best platform for your brand to also communicate through music.
Did you like it? We publish our market studies every month, follow us for more! 😉
ON THE AGENDA
Looking for ideas to celebrate the upcoming most important retail holidays in your store or brand? How about exploring your audience's connection with music? Here are two suggestions for finding the Third Space…
In the Christmas campaign:
➝ My gift is a song: In addition to shopping, encourage your community to share songs they would like to give as gifts at this time of year – and, of course, take the opportunity to create a collaborative playlist with them.
➝ Is Christmas all the same? Create an experience (digital or physical) for people to share the soundtrack that best suits their parties. After all, not every house plays Mariah Carey at the end of the year, right?
And in the Summer campaign:
➝ Solar mood: Just like music, the sun changes people's moods—and summer is proof of that. How about a series of content to anticipate the season with the most anticipated songs for 2026?
➝ Warm-up: Everyone expects something from a... summer Saturday. And your brand can be there with a festive (and well-communicated) playlist to bring the warmth of the most exciting summer days!
***
Did you like the suggestions? Our creative team can bring many other ideas for your brand!
