What I talk about when I talk about music branding

In today's fast-paced world, paying attention to details is increasingly a modern luxury.

The first quarter of the year was a pleasant challenge to follow – and I am happy that so many brands are looking for Music Key to take care of precisely what seems to be just a detail in the day, but which has the power to change everything around us: music.

And for that news it won't be any different: with the firm about to complete 18 years old, I celebrate all the ways we connect to sound – always with a human curation that gives I like to see (and hear)

Delivering so many valuable projects makes the hustle worthwhile: Globo, Itau, Lolla, Bradesco, Brahma, Hering, Open Air, Corona… And even Lady Gaga. If you have music – and attention to detail – you will have it curated by Tecla Music.

Make some noise: the biggest show of the career of Mother Monster, within the platform
Everybody in Rio, literally caused a stir. From public safety to the audience's performance, which delivered an integrated experience with the artist – it was a catharsis! And, in the middle of it all, a Corona project produced by Tecla for you to show your favorite song during the show warm-up.

100 years, 100 playlists

Another epic moment in 2025 is the anniversary of one of the world's largest media companies. In 100 years of Globo, our participation placed the sound as one of the stars of this party, with the musical quiz that tests the audience's knowledge of remarkable audios from the history of TV. And, at the end of the journey, a lush list of 100 playlists for us to relive several memories with Globo 😉

New format on Spotify

For the first time, we uploaded a music video to the platform – a format previously used only for videocasts. And it’s no wonder: the innovative media was used to promote the new recording of “The Alchemists Are Coming”, by Jorge Ben Jor, in a celebration of Itaú for the 50th anniversary of the composition of the iconic track. It is worth listening to, but It's really worth it SEE there on Spotify!

In the waves that rock so many celebrations, the little waves of our news arrive as one tsunami of information I have gathered over the last few weeks (and which remains relevant):

Press Play ▷

I'm not one of those games, but it is undeniable what GTA VI is doing to pop culture even 1 year before it was released: records that surpass movies, clips and songs!

Still on the subject, the skin by Sabrina Carpenter has changed the behavior of players in Fortnite: Tell me, doesn't music mess with everyone's mind? 😉

Running and football are subjects that interest me, which is why I collaborated with the participation of Guarana Goat at Netshoes Run in BSB made my day happier

Already in The Classic, game of Real and Barcelona last Sunday, Spotify followed innovating with Travis Scott prints on the shirts – I can’t get used to it

There is time: the good relationship between music and games, such as FIFA, he comes since the 90s

Remote control ★

The musical curation of 3rd season of White Lotus made me travel – and not just me: the show boosted listening to Thai music in the platforms catalog

And the elevator music from the Muzak aesthetics came strong with the hype of Rupture

On the big screen, “Hurry Up Tomorrow: Beyond the Spotlight” debuts with none other than Abel Tesfaye – or The Weeknd for those close to me. I really want to watch it!

His eyes popped out to make a noise: what the producer A24 intends with yours recent (and still mysterious) music label? At the very least, something very revolutionary is coming!

Anitta – always her – shone in Ruth and Rachel-style interpretation node BK commercial

Turn up the volume ◉

Bad Bunny left the US out on his “world tour” and he’s not kidding when he talks about political positioning in defense of Puerto Rico.

Music festival or brand festival? Balancing so many experiences in 1 single event and, behind the shows, what really moved the audience at Lolla 2025?

O Running Man is a version 2.0 of music festivals that we know, but to be healthy. Could a new era of wellness events be coming?

It is revolutionary to this day: the sale of Napster +20 years later to close impresses

And finally…

The connection of the Conclave with the world of music, one cute of the Clav's friends