BREGA TIME

Anyone who says they don't like cheesy hasn't heard right. Tecnobrega, bregafunk, brega romantic, calypso – every Brazilian has sung and danced an anthem of these genres in their life. Directly from Belém do Pará, the rhythm of success in the north has been gaining more and more space in Brazil and the world.

Juice from Brazil

From the guitars to the use of synthesizers and electronic beats, from the Caribbean influences in the beats of Calypso from Pará to the mix with funk on the outskirts of the northeast, brega throws a great mix of references into the blender and strains the purest nectar of Brazil.

Everything is mastered!

In 2023, it was impossible to ignore: The hit “Voando pro Pará” won’t leave people’s mouths – Joelma had a growth of 390% in streams on Spotify! – and secured his place on award stages and festivals across Brazil.

With international recognition, Gaby Amarantos took home the Latin Grammy for Best Roots Music Album in the Portuguese Language with her album TecnoShow, which is a true love letter to the rhythm of Pará.

Divas don't live on pop alone

Anyone who knows is aware: the first pop divas in Brazil were the brega singers. Taking off in the 2000s in shows with full ballet and costumes worthy of making Britney jealous, tacky icons like Myla Carvalho are a reference for an entire generation. >>

It's no surprise that Pabllo Vitar invested in the re-recording of hits such as Zap Zum and Bang Bang (Companhia do Calypso) and UltraSom (Ravelly), helping to popularize and bring a new audience to the rhythm.

The album Batidão Tropical was so successful that volume II is coming – with more versions of forró and tecnobrega in the voice of Brazil's most beloved drag queen – around here, we're already hooked on the single “Pede Pra eu Ficar”.

We guarantee: tacky is the way of summer. High spirits, warm, danceable, with lyrics to sing at the top of your lungs, it brings together generations and values everything that only exists in Brazil – with the unique talent of “sampling” any foreign song and making it more fun.

Sound System Party

If you finished this post looking for tickets to Belém, we recommend the trip, but we give you a tip: there are sound systems giving the name here in the Southeast too!

Parties like Xêpa (RJ), Brega Dance Club (SP) and Baile da Bôta (MG) are pioneers in bringing all the sounds of brega mixed with the flavor of every corner of Brazil. It's a great place to enjoy the night by playing on the wall!

Listen to the playlist, click here 😉

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We are the Music Key: music branding agency specialized in curation and sound management for brands with more than 15 years of experience in the market. We translate the values of your business and help inspire customers with sound strategies – for different platforms. And there, let's make noise? Click here to hire!