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MUSIC BRANDING: HOW MUSIC TRANSFORMS BRAND IDENTITY
In the competitive world of marketing, standing out is essential. One of the most effective and exciting strategies for this is music branding. Here, we'll show you how choosing the right music can capture the audience's attention and create an emotional connection deep and lasting.
This branding strategy, which is part of the sensory marketing actions between brands and people, can transform the identity of your business. Successful brands such as Chás Leão, Grupo Arezzo, Tim Brasil, Itaú Personnalité and Outback – which are our clients – already use this powerful tool to differentiate themselves and engage customers in a unique way. Come and see:
AFTER ALL, WHAT IS MUSIC BRANDING?
Music branding is the use of sound and music – strategically – to represent and strengthen a brand’s identity. In retail, for example, this means choosing the right tracks that reflect the business’s values and personality, creating an atmosphere that attracts customers and makes the business more memorable. Through music, of course!
You may have already heard about the Indoor Radio. It is through this service that a team of experts – the curators – creates a musical selection based on the brand's sonic DNA. These professionals use their cultural background, research genres and are always attentive to new developments to ensure the best sound experience.
For the O Globo newspaper, we talk more about the work of music curation in retail brands, sales and even has the ranking of the most played artists in our Music Player ® Key.
Now for yours digital channel strategy, the most effective (and even economical!) way to activate your brand with music branding and connect directly with the public is through streaming platforms. By playlist creation and management, it is possible to communicate brand values, moments of consumption and even the lifestyle of the brand and its customers. The most incredible thing about this format is its ability to provide emotions, creating a link that transcends the product or service you offer and accompanies your consumer's day-to-day life. Too much, right? 🙂
As official partner agency of Spotify and Deezer, in addition to offering all necessary sound management – with curation, creation of playlist covers, name and description – we also monitor the results of digital actions through data and performance intelligence. This way, we bring more insights so your business can continue to grow and increasingly understand who listens to the sound of your brand.
REAL CASES TO PLAY
There are more than 200 customer playlists updated every month. Want to enjoy some of them? Come closer:
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We are the Music Key: music branding agency specialized in curation and sound management for brands with more than 15 years of experience in the market. We translate the values of your business and help inspire customers with sound strategies – for different platforms. And there, let's make noise? Click here to hire!
