VALUABLE BRANDS: WHAT DO THEY HAVE IN COMMON MUSICALLY? 

The select list of valuable brands accumulates figures, but it is not the capital that positions them in the ranking. Nessa listing, the synonym of value comes from the ability of brands to monetize their customers' perception of their existence. 

It seems that logos exert a power of influence, and that is exactly what it is! Almost unconsciously, we choose certain brands because of what they socially represent.

Therefore, in addition to the product, branding strategies, user experience and even music branding help to improve this sense of value. 

Below, we list some examples of valuable brands that are betting on sound waves to remain on the top list. Come and see! 

ITAÚ
>Works with Music Branding
>Investment in big names in music in campaigns
>Sponsored Madonna's visit to Brazil
>He is the master sponsor of Rock in Rio
>There are personalized tracks in agencies by Tecla Music

BRAHMA
>Works with Music Branding
>Investment in country, pop and funk artists in campaigns
>Sponsors Carnival, the biggest musical event in the country
>Presence at São João
>Did a digital experience with Tecla Music

BANK OF BRAZIL
>Works with Music Branding
>There is a sound logo
>Sponsors festivals such as Primavera Sound, João Rock and Na Praia
>Has his own musical agenda with the CCBB's
>He encourages the Caetano & Bethânia tour
>Did sound experience at Árvore BB at Rio2C curated by Tecla Music

LION TEAS
>Works with Music Branding
>Music is a pillar of the brand
>Sponsors festivals such as Coala and Doce Maravilha
>Hires influencers from the artistic and musical world
>He has a specialist in sound management and focuses on digital experiences: everything Tecla Music!

Your brand doesn't need to wait to be on the list of the most valuable to start influencing positively through music. In this post (Click here) we show you how music branding also helps common businesses. 

***

We are the Music Key: music branding agency specialized in curation and sound management for brands with more than 15 years of experience in the market. We translate the values of your business and help inspire customers with sound strategies – for different platforms. And there, let's make noise? Click here to hire!