How Jazz won over Gen Z

Generation Z was born with broadband – and developed at the speed of technology! With an agile profile, they are socially conscious and live to break labels. So, what explains the connection between these kids and Jazz, a genre that emerged in the last century?

The year was – somewhere between – 1890 and 1900. In New Orleans, the cultural exchange between Africans and Europeans generated what we today call Jazz in the United States. The musical genre mixes blues, ragtime, with improvisations and quick changes of tone. So much personality soon spread throughout the world and gave renown to Louis Armstrong, Duke Ellington and Benny Goodman.

In retrospect, it seems crazy to imagine this sound in modern times – so ephemeral and fast. But, we know that music transcends generations, preserving and telling stories sets a tone for the way of life.

And so we announce: Jazz will not go out of style! Going further, it's the new trend among Generation Z!

A FASHIONABLE HIT

At the Pinterest Predicts of 2024, Jazz gained special prominence. In fact, searches for the term in the discovery network grew a lot – a lot!

The search for “Jazz funk”, for example, increased by 75%. And if fashion catches on, “Jazz Style Clothes” will put on a show with more 180% interest.

FROM T!KT@K > PRO GRAMMY

On the neighboring network, @‌Laufey is the one spreading the waves of the genre and attracting young audiences closer to Jazz!

Born in 99, she generates identification with an audience that, like her, is part of Generation Z.

During the pandemic, she went viral singing personal experiences and feelings. A multi-instrumentalist and with family musicians, he also shared playlists and tips with his followers on how to start exploring the genre.

Quickly, themes such as love, anxiety and nostalgia became the album Bewitched – which in less than 24 hours reached 6 million plays on Spotify and earned her the title of biggest debut in the streaming segment and a Grammy!

OLD SCHOOL

Do you want to know (or listen to) more Jazz? We help you! Get the list of icons from our curation:

-Thelonious Monk

-Billie Holiday

-Chet Baker

-Nina Simone

-Miles Davis

Or give the play in this selection that is ready to listen!

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We are the Music Key: music branding agency specialized in curation and sound management for brands with more than 15 years of experience in the market. We translate the values of your business and help inspire customers with sound strategies – for different platforms. And there, let's make noise? Click here to hire!