HOW TO INCREASE SALES WITH MUSIC BRANDING

Anyone who has a business, a store or a brand knows: searching for customers is constant, daily work that requires much more than just selling your product or service.

It has increasingly proven important to be relevant to those who consume it. Having a clear positioning – and well communicated – is half the way to getting there. After all, everyone wants to be recognized for what they do, and recognition brings customers who buy from you.

It seems simple, but behind this dynamic there is a science built by communication tools, with associations of ideas, images and – why not? – sounds, among other elements, that represent the meaning of what you are selling.

There is no doubt about it, to increase sales you must invest in branding strategies for your business. Whether through the logo, digital channels or the choice of colors you use in the environment, everything will influence what you are promoting: product or service.

And, among so many possible tools, we are here to talk about Music Branding – or Sound Identity. After all, memorable brands are those that say what their customers want to hear. Have you ever thought about reaching this level of intimacy with them?

Strategies to increase your sales using music branding:

1. Your brand has a voice, find it!

2. Be careful, your environment may be screaming

3. Online or offline? It's all integrated

4. Live in the golden age of (digital) radio

Here, at Tecla Music Agency, we are specialists in creating sound identities for brands, projects and artists. There are hundreds of playlists created every month and thousands of sound points of sale, so we decided to talk a little more about each of these strategies here. Press play and come with us:

1. Your brand has a voice, find it!

Just as every brand has a face, an identity, it also has a voice: it speaks, has a tone, a volume and a range that are unique to its way of communicating.

In an increasingly fragmented world of information and content, positioning yourself correctly in the way you speak is crucial to stand out among so many other businesses and services out there.

You can see that big brands – those that invest the most in building identity – create unique sound signatures for their business. It's impossible to hear that sound and not recognize who it belongs to and what he wants to make me buy 😉

But of course, not every business can get this far on the journey of sound identity, so you can start much earlier: how about recognizing what your DNA is?

The sonic DNA of a brand carries its “musical code”, that is, through this study, you can identify which moods and sounds best speak to your audience and, from there, think of ways to put this DNA into practice .

One of them, of course, as we already talked about above, is the sound signature. But have you ever thought about all the possible ways to express yourself through music that are much more accessible than this?

a) Create playlists for your business
b) Associate with local artists
c) Choosing the right songs for communication pieces
d) Sound the environment of your store
e) Create personalized radio for your brand

Simply talking about music is already a topic (that everyone likes!), so don't miss out on this conversation and bring music into your DNA today.

 2. Be careful, your environment may be screaming

If ambient sound is already part of your business routine, stop and listen again: are you speaking through the right music? And does volume attract or alienate customers?

Music is very subjective and, as a result, personal taste can end up affecting what should actually be good for your business. If you like loud electronic music, your consumer, on average, won't necessarily like it too.

And not only that: the right music at the appropriate volume is a game changer for anyone who leaves the house willing to go shopping: try entering a store completely without sound – the silence will be deafening. And, on the contrary, imagine how people feel when they enter a store with loud and busy music – is it pleasant to stay there for a long time?

Taking care of ambient sound is like taking care of cleaning, the storefront or the lighting: they are business cards that make the experience of those who consume more and more lasting. Try it!

 3. Online or offline? It's all integrated

It is no longer possible to live and do business in the world today making this distinction. If your establishment is just a physical location, it is phygital – whether you like it or not.

Being phygital is nothing more than integrating the physical with the digital, and this is no different from the way we live today.

When entering a store, the customer can:

a) research the price of the competition
b) find out what song is playing at that moment
c) take a photo of your product or service and share
d) see the distance to another establishment
e) search for coupons to use instantly

Honestly, he can do whatever he wants with the phone in his hand. It is up to you, the establishment manager, to think ahead and offer creative solutions that integrate these two environments: on and offline.

Do you want to see it alone?

How many people shop using headphones? Whether to escape face-to-face conversations or simply to listen to a sound, music is already present in your environment – and this is the perfect opportunity to present your special playlists.

Another example?

If your store environment already has sound, how about transforming it into a personalized radio? By inserting vignettes between tracks in your venue's music programming, you can expand the experience and promote your profile on streaming (Spotify or Deezer).

The possibilities are endless, start communicating through music and feel the difference.

 4. Live in the golden age of (digital) radio

Who said the golden age of radio is over? It has just transformed: listening to music has never been so popular and, as a result, this market is only growing and specializing.

With more and more personalized services arriving in new places and establishments, it is impossible to think of a product that does not communicate through music. Absolutely every brand or service can have a musical profile, present their sound ideas and enjoy the wave of good vibes that only the right music brings.

Staying silent is no longer an option. Saying anything isn't either. Between these two options, there is a path that you can (and should) follow to communicate using music branding strategies to increase your business sales.

Turn on the sound and more comes: count on Tecla Music!