Bradesco
How can a running playlist, sponsored by Bradesco, improve the results of your workout?
Combining music and motivational messages, of course!
▶ Audio Production
▶ Special project
Bradesco understood that supporting sports transforms lives and strengthens connections that bring out the best in everyone. In other words, by believing in the power of sports, it believes in people as well.
The ideal setting for this? Street race circuits! But if running with music is already good, how could the bank make your workout playlist even better? The answer came from human interaction: and that's how it was born. playlistcorridabradesco.com.
A motivational playlist
The campaign website is a platform created to integrate your favorite songs with the voices of your friends and the perfect motivation – the boost that makes all the difference.
You choose the genre, the vibe, and the type of workout. From there, just ask someone to interact with your playlist and you're all set: run with the motivation of someone who believes in you, because with Bradesco, you get a head start.
“"Amid so many brands vying to stand out in the race,
Bradesco stood out precisely because it understood that sound is one of the ways to generate the greatest impact in this universe. It's a communication strategy using music – the result of our work at Tecla Music.”
Paulo Sattamini
Creative Director
Music Key
State-of-the-art technology
The system created monitored the sending of audio messages from the participants' "friends" and, in an unprecedented way, automatically uploaded the commented tracks directly to each runner's playlist.
Through the mechanics, amateur athletes received direct encouragement from loved ones close to them – their network of friends and family – interspersed with a curated selection of music that respected both each person's musical taste and the type of training in question.
In the end, the project was integrated with media campaign on Spotify and a collaborative campaign with influencers On social media, the platform gained nearly 500,000 users – in addition to engaging the brand in positive conversations around the pillar of sports.
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