{"id":1603,"date":"2025-05-22T10:15:23","date_gmt":"2025-05-22T13:15:23","guid":{"rendered":"https:\/\/teclamusic.com.br\/?p=1603"},"modified":"2025-05-28T13:02:49","modified_gmt":"2025-05-28T16:02:49","slug":"o-que-eu-falo-quando-falo-de-music-branding","status":"publish","type":"post","link":"https:\/\/teclamusic.com\/en\/o-que-eu-falo-quando-falo-de-music-branding\/","title":{"rendered":"What I talk about when I talk about music branding"},"content":{"rendered":"<p>In today&#039;s fast-paced world, paying attention to details is increasingly a modern luxury.<\/p>\n\n\n\n<p>The first quarter of the year was a pleasant challenge to follow \u2013 and I am happy that so many brands are looking for <a href=\"https:\/\/teclamusic.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Music Key<\/a> to take care of precisely what seems to be just a detail in the day, but which has <strong>the power to change everything around us: music<\/strong>.<br><br>And for that <em>news<\/em> it won&#039;t be any different: with the firm about to complete <strong>18 years old<\/strong>, I celebrate all the ways we connect to sound \u2013 always with a human curation that gives <strong>I like to see (and hear)<\/strong><br><br>Delivering so many valuable projects makes the hustle worthwhile: <strong>Globo, Itau, Lolla, Bradesco, Brahma, Hering, Open Air, Corona<\/strong>\u2026 And even <strong>Lady Gaga<\/strong>. If you have music \u2013 and attention to detail \u2013 you will have it curated by Tecla Music.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"373\" src=\"https:\/\/teclamusic.com.br\/wp-content\/uploads\/2025\/05\/image-1024x373.png\" alt=\"\" class=\"wp-image-1604\" srcset=\"https:\/\/teclamusic.com\/wp-content\/uploads\/2025\/05\/image-1024x373.png 1024w, https:\/\/teclamusic.com\/wp-content\/uploads\/2025\/05\/image-300x109.png 300w, https:\/\/teclamusic.com\/wp-content\/uploads\/2025\/05\/image-768x280.png 768w, https:\/\/teclamusic.com\/wp-content\/uploads\/2025\/05\/image-1536x560.png 1536w, https:\/\/teclamusic.com\/wp-content\/uploads\/2025\/05\/image-18x7.png 18w, https:\/\/teclamusic.com\/wp-content\/uploads\/2025\/05\/image.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Make some noise: the biggest show of the career of <em><strong>Mother Monster<\/strong><\/em>, within the platform<br><strong>Everybody in Rio<\/strong>, literally caused a stir. From public safety to the audience&#039;s performance, which delivered an integrated experience with the artist \u2013 it was a catharsis! And, in the middle of it all, a <a href=\"https:\/\/www.corona100anos.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Corona project<\/a> produced by Tecla for you to show your favorite song during the show warm-up.<\/p>\n\n\n\n<p><strong>100 years, 100 playlists<\/strong><\/p>\n\n\n\n<p>Another epic moment in 2025 is the anniversary of one of the world&#039;s largest media companies. In <a href=\"https:\/\/www.globo100anosquiz.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">100 years of Globo<\/a>, our participation <strong>placed the sound as one of the stars of this party<\/strong>, with the musical quiz that tests the audience&#039;s knowledge of remarkable audios from the history of TV. And, at the end of the journey, a <a href=\"https:\/\/open.spotify.com\/user\/31egvm6nnabhlaaqruaf27pjbrdu?si=917396434272498e\" target=\"_blank\" rel=\"noreferrer noopener\">lush list of 100 playlists<\/a> for us to relive several memories with Globo \ud83d\ude09<\/p>\n\n\n\n<p><strong>New format on Spotify<\/strong><\/p>\n\n\n\n<p>For the first time, we uploaded a music video to the platform \u2013 a format previously used only for videocasts. And it\u2019s no wonder: the innovative media was used to promote the new recording of <strong>\u201cThe Alchemists Are Coming\u201d, by Jorge Ben Jor<\/strong>, in a celebration of Ita\u00fa for the 50th anniversary of the composition of the iconic track. It is worth listening to, but <a href=\"https:\/\/open.spotify.com\/episode\/1dNajLMa5nBp0GVVILTIfe?si=c7dc317aa9254f56\" target=\"_blank\" rel=\"noreferrer noopener\">It&#039;s really worth it <strong>SEE<\/strong> there on Spotify<\/a>!<\/p>\n\n\n\n<p>In the waves that rock so many celebrations, the <strong>little waves of our news<\/strong> arrive as one <em>tsunami<\/em> of information I have gathered over the last few weeks (and which remains relevant):<\/p>\n\n\n\n<p><strong>Press Play \u25b7<\/strong><\/p>\n\n\n\n<p>I&#039;m not one of those <em>games<\/em>, but it is <a href=\"https:\/\/www.instagram.com\/p\/DJerAcax9eM\/\" target=\"_blank\" rel=\"noreferrer noopener\">undeniable what GTA VI is doing to pop culture<\/a> even 1 year before it was released: <strong>records that surpass movies<\/strong>, clips and songs!<\/p>\n\n\n\n<p>Still on the subject, the <a href=\"https:\/\/www.instagram.com\/p\/DIPJ4sNxAZg\/?img_index=1\" target=\"_blank\" rel=\"noreferrer noopener\"><em>skin<\/em> by Sabrina Carpenter<\/a> has changed the behavior of <strong>players in Fortnite<\/strong>: Tell me, doesn&#039;t music mess with everyone&#039;s mind? \ud83d\ude09<\/p>\n\n\n\n<p><strong>Running and football<\/strong> are subjects that interest me, which is why I collaborated with the participation of <a href=\"https:\/\/www.instagram.com\/p\/DJfCxNUP4tQ\/\" target=\"_blank\" rel=\"noreferrer noopener\">Guarana Goat at Netshoes Run<\/a> in BSB made my day happier<\/p>\n\n\n\n<p>Already in <em>The Classic<\/em>, game of <strong>Real and Barcelona<\/strong> last Sunday, Spotify followed <a href=\"https:\/\/www.instagram.com\/p\/DJJUZv7IQzy\/\" target=\"_blank\" rel=\"noreferrer noopener\">innovating with Travis Scott prints<\/a> on the shirts \u2013 I can\u2019t get used to it<\/p>\n\n\n\n<p>There is time: the good <a href=\"https:\/\/www.instagram.com\/p\/DIeje95vwAp\/\" target=\"_blank\" rel=\"noreferrer noopener\">relationship between music and games, such as FIFA<\/a>, he comes <strong>since the 90s<\/strong><\/p>\n\n\n\n<p><strong>Remote control \u2605<\/strong><\/p>\n\n\n\n<p>The musical curation of <strong>3rd season of <\/strong><em><strong>White Lotus<\/strong><\/em> made me travel \u2013 and not just me: the <em>show<\/em> <a href=\"https:\/\/www.instagram.com\/p\/DIeF-lTBa5B\/\" target=\"_blank\" rel=\"noreferrer noopener\">boosted listening to Thai music<\/a> in the platforms catalog<\/p>\n\n\n\n<p>And the <strong>elevator music<\/strong> from the <a href=\"https:\/\/www.instagram.com\/p\/DHttKcLvjn0\/\" target=\"_blank\" rel=\"noreferrer noopener\">Muzak aesthetics came strong with the <em>hype<\/em> of Rupture<\/a><\/p>\n\n\n\n<p>On the big screen, \u201c<a href=\"https:\/\/www.youtube.com\/watch?v=hg0oFI2egfo&amp;ab_channel=LionsgateMovies\" target=\"_blank\" rel=\"noreferrer noopener\">Hurry Up Tomorrow<\/a>: <strong>Beyond the Spotlight<\/strong>\u201d debuts with none other than <em>Abel Tesfaye<\/em> \u2013 or <em>The Weeknd<\/em> for those close to me. I really want to watch it!<\/p>\n\n\n\n<p>His eyes popped out to make a noise: <a href=\"https:\/\/www.instagram.com\/p\/DIgf9_jOBV_\/\" target=\"_blank\" rel=\"noreferrer noopener\">what the producer A24 intends<\/a> with yours <strong>recent (and still mysterious) <\/strong><em><strong>music label<\/strong><\/em>? At the very least, something very revolutionary is coming!<\/p>\n\n\n\n<p>Anitta \u2013 always her \u2013 shone in <a href=\"https:\/\/www.instagram.com\/p\/DGhIButRilS\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ruth and Rachel-style interpretation<\/a> node <strong>BK commercial<\/strong><\/p>\n\n\n\n<p><strong>Turn up the volume \u25c9<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/p\/DJUJvJnIeHi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bad Bunny left the US out<\/a> on his \u201cworld tour\u201d and he\u2019s not kidding when he talks about <strong>political positioning in defense of Puerto Rico<\/strong>.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/p\/DHwkVYtRqzE\/\" target=\"_blank\" rel=\"noreferrer noopener\">Music festival or brand festival<\/a>? <strong>Balancing so many experiences<\/strong> in 1 single event and, behind the shows, <a href=\"https:\/\/www.instagram.com\/p\/DH6083MPeyu\/\" target=\"_blank\" rel=\"noreferrer noopener\">what really moved the audience at Lolla 2025<\/a>?<\/p>\n\n\n\n<p>O <a href=\"https:\/\/www.instagram.com\/p\/DES5wGLxXMd\/\" target=\"_blank\" rel=\"noreferrer noopener\">Running Man<\/a> is a <strong>version 2.0 of music festivals<\/strong> that we know, but to be healthy. Could a new era of wellness events be coming?<\/p>\n\n\n\n<p>It is revolutionary to this day: <a href=\"https:\/\/www.instagram.com\/p\/DHq7SNQuWqg\/\" target=\"_blank\" rel=\"noreferrer noopener\">the sale of Napster +20 years later<\/a> to close impresses<\/p>\n\n\n\n<p><strong>And finally\u2026<\/strong><\/p>\n\n\n\n<p>The connection of the <a href=\"https:\/\/www.instagram.com\/p\/DHq7SNQuWqg\/\" target=\"_blank\" rel=\"noreferrer noopener\">Conclave with the world of music<\/a>, one <em>cute<\/em> of the <strong>Clav&#039;s friends<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>No ritmo acelerado da vida, estar atento aos detalhes \u00e9, cada vez mais, um luxo moderno. O 1\u00ba trimestre do ano foi um desafio gostoso de acompanhar \u2013 e fico feliz por tantas marcas procurarem a Tecla Music para cuidar justamente daquilo que parece ser s\u00f3 um detalhe no dia, mas que tem o poder [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1606,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,15],"tags":[199,196,136,197,195,198],"class_list":["post-1603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-business","tag-branding-musical","tag-identidade-sonora","tag-music-branding","tag-musica-para-marcas","tag-o-que-e-music-branding","tag-spotify-para-marcas"],"acf":[],"_links":{"self":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/posts\/1603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/comments?post=1603"}],"version-history":[{"count":8,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/posts\/1603\/revisions"}],"predecessor-version":[{"id":1616,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/posts\/1603\/revisions\/1616"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/media\/1606"}],"wp:attachment":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/media?parent=1603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/categories?post=1603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/tags?post=1603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}