And, increasingly, they are also present everywhere we go. we listen<\/strong>. \ud83d\ude09
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With the growth of platforms around the world \u2013 including advertising records<\/a> \u2013 Spotify has become extremely attractive for brands<\/a> precisely because of the versatility of streaming<\/em> audio to find users at opportune moments, whatever they may be.<\/p>\n\n\n\n A survey by the platform itself indicates that 98% of people perform other tasks<\/strong> while interacting with sound (music and podcasts<\/em>) \u2013 cooking, studying, exercising and even doing nothing, the person is there, with their headphones on. It's no different with GenZ: they're looking for depth: they want to get away from the typical superficiality of social media and discover more about culture, the world and (surprise!) themselves. <\/p>\n\n\n\n No way back<\/strong><\/p>\n\n\n\n All of this points to a direction for brands to interact with their audiences through music as well. The constant growth in demand for official profiles and curated playlists on social media platforms streaming<\/em>, as well as projects cross-media<\/em> that integrate sound content with other experiences \u2013 physical or digital \u2013 have dominated the advertising market.<\/p>\n\n\n\n And while the wave of music festivals is suffering from a recent crisis in ticket purchases and even cancellations \u2013 their relationship with brands, including branded-content<\/em>, brand activation, sponsorship and licensing has reached a new level: the Rock in Rio<\/strong>, for example, just hit record of partnership projects<\/a> in the last edition. A true multicultural showcase through sound, of course.<\/p>\n\n\n\n Sing loud, sing loudly<\/a><\/strong><\/p>\n\n\n\n M Heineken<\/strong> is a brand that has music among its pillars. It is no wonder that it is present at several events. At the last RIR, its activation caused a stir \u2013 literally! The innovative project media, live, the audience's reaction during the shows<\/a> to point out which were the most memorable songs, according to the crowd's screams. With Tecla Music behind this performance, the case <\/em>of the brand was one of the most talked about by the press and even reached an interesting end: the The Loudest Playlist<\/a>, which is saved on Heineken's Spotify profile, lists (in the form of a ranking) the songs most sung by people. It's worth noting!<\/p>\n\n\n\n Audio everywhere<\/em><\/a><\/strong><\/p>\n\n\n\n And the relationship between brands and people isn't just about music. In the most recent edition of ArtRio<\/strong> \u2013 the largest art fair in Latin America \u2013 our team has developed a activation for IBMEC<\/a> \/ Yduqs Institute never done before: from totems spread throughout the event, you accessed a audio guide experience<\/strong> directly on your cell phone, available on ArtRio profile on Spotify<\/a>, with explanations about the works exhibited at the event and their respective artists. It's ON and OFF at the same time, right?<\/p>\n\n\n\n Where else can you use sound as a communication strategy?<\/strong> Surf these little waves<\/em> to know: _Google's new AI is transforming all in podcasts<\/em><\/a> (impossible not to be impressed) Que as marcas encontram sempre formas criativas para se conectarem a voc\u00ea, isso n\u00e3o \u00e9 novidade. Publicidade, product placement, comercial, publi\/creators, naming rights, vinhetas, spots, jingles, experi\u00eancias, eventos\u2026 Pra todo lado que a gente olha tem l\u00e1 uma ativa\u00e7\u00e3o para voc\u00ea interagir. E, cada vez mais, elas est\u00e3o presentes tamb\u00e9m para todo lado que a gente […]<\/p>\n","protected":false},"author":3,"featured_media":1431,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,14,15],"tags":[102,54,117,41,35,39,40,61,63,10],"class_list":["post-1426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria","category-blog","category-business","tag-branding","tag-identidadesonora","tag-musica","tag-musicbranding","tag-playlist","tag-playlistparamarca","tag-soundbranding","tag-spotify","tag-spotifyparamarcas","tag-streaming"],"acf":[],"_links":{"self":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/posts\/1426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/comments?post=1426"}],"version-history":[{"count":5,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/posts\/1426\/revisions"}],"predecessor-version":[{"id":1536,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/posts\/1426\/revisions\/1536"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/media\/1431"}],"wp:attachment":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/media?parent=1426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/categories?post=1426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/tags?post=1426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"http:\/\/teclamusic.com.br\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-30-at-10.33.20.png\")
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_Have you ever thought about it? what is the music like<\/a> that plays in a Michelin-starred restaurant Michelin<\/em> in Brazil?
_Fashion and music: an inevitable union<\/a>, according to experts
_What we learned about creativity<\/a> It is technology<\/a> in music at Music Forward 24
_You doubt the power of music in\u00a0points of sale<\/strong>? The\u00a0The Summer Hunter no<\/a><\/p>","protected":false},"excerpt":{"rendered":"