{"id":1272,"date":"2024-07-11T14:44:32","date_gmt":"2024-07-11T17:44:32","guid":{"rendered":"https:\/\/teclamusic.com.br\/?p=1272"},"modified":"2025-02-18T11:41:24","modified_gmt":"2025-02-18T14:41:24","slug":"50-anos-em-musica-uma-celebracao-atraves-do-som","status":"publish","type":"post","link":"https:\/\/teclamusic.com\/en\/50-anos-em-musica-uma-celebracao-atraves-do-som\/","title":{"rendered":"50 YEARS IN MUSIC"},"content":{"rendered":"<p>50 years of<strong> <a href=\"https:\/\/www.instagram.com\/arpoador.rio\/\" target=\"_blank\" rel=\"noreferrer noopener\">@\u200carpoador.rio<\/a> <\/strong>won an iconic celebration with good sound waves. For each decade \u2013 from its foundation to the present day \u2013 Tecla Music created a playlist with the sound memories that rock the vibe of the music. <strong><a href=\"https:\/\/www.hotelarpoador.com\/?gad_source=1&amp;gclid=Cj0KCQjwhb60BhClARIsABGGtw-EO1Y7coN0uxwQYxhHFumQxdCIn76L36VgGy7q2X6hvQGSN1MlKtoaAo_kEALw_wcB\" target=\"_blank\" rel=\"noreferrer noopener\">Hotel Arpoador<\/a><\/strong>. In the 5 decade series, the playlists evoke guests&#039; emotions and experiences over time. <\/p>\n\n\n\n<p>\u201cMusic is the perfect type of communication to convey the hotel\u2019s vibe \u2013 beachy and relaxed \u2013 to your audience, whether before, during or after your stay. Playlists relate intimately with our audience, bringing to light affective memories\u201d \u2013 <strong>Daniel Gorin, General Manager of the Arpoador Group<\/strong>. <\/p>\n\n\n\n<p><strong>1974<\/strong><\/p>\n\n\n\n<p>The time when the hotel was born also brought the unmistakable groove of Soul Music. On national soil, an effervescent mix of style clashed with samba and MPB.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: 1974\" style=\"border-radius: 12px\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/playlist\/7ejq1H9zQzYooRB6xHbVC3?si=234fcbbbabd747db&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>80&#039;s&nbsp;<\/strong><\/p>\n\n\n\n<p>In the 1980s, international pop exploded with synthesizers and electronic beats, while here in Brazil, national rock gained strength and expression.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Arpoador 80s\" style=\"border-radius: 12px\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/playlist\/12jXVaUrMaP4ksW5aGWhWj?si=d1ddcece7a764114&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>90&#039;s&nbsp;<\/strong><\/p>\n\n\n\n<p>Diversity marked the 1990s. Rock, hip hop and ax\u00e9 dominated the charts!\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Arpoador 90s\" style=\"border-radius: 12px\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/playlist\/1jvPNCNxcKfH1b9ERH18mk?si=616a9b7349fa4fee&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>00&#039;s<\/strong><\/p>\n\n\n\n<p>The 2000s and 2010s brought the rise of digital music, indie, R&amp;B and the new MPB \u2013 reflecting an increasingly connected and multicultural world.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Arpoador 00s\" style=\"border-radius: 12px\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/playlist\/419KYpvHBSNNz8QIotkgBx?si=05a92aae917743db&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Arpoador 10s\" style=\"border-radius: 12px\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/playlist\/7qDuPdVQJg5CoEjZh1cWIr?si=546bbfd1449b49e4&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>2020&#039;s\u00a0<\/strong><\/p>\n\n\n\n<p>The current decade is also represented with exclusive sound research, bringing tracks that reflect the zeitgeist of what we have that is most contemporary.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Arpoador 20s\" style=\"border-radius: 12px\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/playlist\/2hCCOHHhjssZKP91dtwoKd?si=5884101a77c9466f&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u201cContributing to the history of such an emblematic place, known for its natural and cultural beauty, through music, was an honor. I hope these playlists provide moments of joy, nostalgia and connection for everyone who listens to them, just as it was during our creation process.\u201d<strong> \u2013 Arlei Machado, Curator at Tecla Music Agency<\/strong>.<\/p>\n\n\n\n<p>Click <strong><a href=\"https:\/\/open.spotify.com\/user\/b0eyr6row5obtmf79wpkj5b6c?si=cd45d87363c449c4\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/strong> and listen to your favorite era!\u00a0<\/p>\n\n\n\n<p><em>This content is a collaboration @\u200carpoador.rio + @\u200cteclamusicagency\u00a0<\/em>\ud83d\ude09 <\/p>\n\n\n\n<p class=\"has-text-align-center\">***<\/p>\n\n\n\n<p><em>We are the\u00a0<\/em><strong><em>Music Key<\/em><\/strong><em>: music branding agency specialized in curation and sound management for brands with more than 15 years of experience in the market. We translate the values of your business and help inspire customers with sound strategies \u2013 for different platforms. And there,\u00a0<\/em><strong><em>let&#039;s make noise?<\/em><\/strong><a href=\"https:\/\/teclamusic.com\/en\/fazemos\/#contato\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>\u00a0Click here to hire!<\/em><\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Os 50 anos do @\u200carpoador.rio ganharam uma celebra\u00e7\u00e3o ic\u00f4nica com boas ondas sonoras. Para cada d\u00e9cada \u2013 desde a sua funda\u00e7\u00e3o at\u00e9 os dias de hoje \u2013 a Tecla Music criou uma playlist com as mem\u00f3rias sonoras que embalam a vibe do Hotel\u00a0Arpoador. Na s\u00e9rie de 5 d\u00e9cadas, as playlists evocam emo\u00e7\u00f5es e viv\u00eancias dos [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1282,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[175,170,167,46,102,171,168,174,180,166,54,177,117,41,35,39,172,173,178,179,176,10,181],"class_list":["post-1272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-arpoador-rio","tag-arlei-machado","tag-arpoador-hotel","tag-axe","tag-branding","tag-curadoria-musical","tag-daniel-gorin","tag-gestao-sonora","tag-hiphop","tag-hotel","tag-identidadesonora","tag-mpb","tag-musica","tag-musicbranding","tag-playlist","tag-playlistparamarca","tag-projeto-especial","tag-projeto-musical","tag-rock","tag-rock-nacional","tag-soul-music","tag-streaming","tag-zeitgeist"],"acf":[],"_links":{"self":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/posts\/1272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/comments?post=1272"}],"version-history":[{"count":3,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/posts\/1272\/revisions"}],"predecessor-version":[{"id":1533,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/posts\/1272\/revisions\/1533"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/media\/1282"}],"wp:attachment":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/media?parent=1272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/categories?post=1272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/tags?post=1272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}