Sound waves are used by 11% to influence content creation to reach, engage and stand out. In 2023, some of them had more than 200% of growth. Come find out who they are:\u00a0<\/p>\n\n\n\n
SHE MAKES MILLIONS<\/strong><\/p>\n\n\n\n Opening the gate of success, @\u200canacastelacantora<\/strong><\/a> grew 195% on Instagram in just one year. The singer number 1 on Spotify Brazil in 2023<\/strong><\/a> He began his career on Twitter and since then has kept communication simple, close and authentic. <\/p>\n\n\n She gave country music a refresh by mixing the genre with funk, trap and piseiro \u2013 other favorites among Brazilians. Surfing the viral videos, the cowboy won the hearts of the gen z and today has the most expensive show on the scene, going from six zeros<\/strong><\/a>.<\/p>\n\n\n\n DANCE AND VIRALS<\/strong><\/p>\n\n\n\n It is impossible to ignore that TikTok has changed musical behavior, bringing dance, comedy and multiple regionalities closer to sound. Composing, singing and producing some of the networks' viral hits, @\u200chytalosantos<\/a><\/strong> is an example of that! He grew 236% on Instagram and already has over 170k listeners on Spotify.<\/p>\n\n\n\n FOLLOW ON GOSSIP<\/strong><\/p>\n\n\n\n Between soap operas, ruffles and (dis)love, other names also gained visibility with their public lives in the spotlight. Are they: @\u200cmccabelinho<\/a><\/strong> with 92%, @\u200cnaldobenny<\/a><\/strong> with 70% and @\u200cmcdaniell <\/a><\/strong>with 69% increase in followers.<\/p>\n\n\n EACH ONE HAS THEIR FAVORITE!<\/strong><\/p>\n\n\n\n Around here, we believe that everyone follows a musical influencer \u2013 and we bet that using them in brand strategies, when aligned with the music branding<\/a> <\/strong>of the business, it also generates a lot of success and brand awareness. <\/p>\n\n\n\n Recently, Ana Castela announced a partnership with CeraVe \u2013 a skin care brand with an anti-acne line. At the video<\/a><\/strong>, she appears with her traditional cowboy hat, but in the company color, blue. The video already has more than 5 million views and reaches young audiences who identify with the artist. Any doubt that it is also a success in sales? <\/p>\n\n\n\n If your brand wants to use the power of music in its communication strategy, the first step is to develop music branding. From it, you can identify promising genres and artists for your business too! Click here<\/a><\/strong> to read!<\/p>\n\n\n\n ***<\/p>\n\n\n\n We are the <\/em>Music Key<\/em><\/strong>: music branding agency specialized in curation and sound management for brands with more than 15 years of experience in the market. We translate the values of your business and help inspire customers with sound strategies \u2013 for different platforms. And there, <\/em>let's make noise? <\/em><\/strong>Click here to hire!<\/em><\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":" Em meio \u00e0 milhares de @’s no Instagram, alguns creators chamam mais aten\u00e7\u00e3o que outros. Sim, estamos falando da turma da barulho – tamb\u00e9m conhecidos como influenciadores musicais! Seja para artistas que usam a rede social como palco para ficar perto do p\u00fablico, lan\u00e7ar estrat\u00e9gias de marketing e compartilhar a vida p\u00fablica; ou criadores de […]<\/p>\n","protected":false},"author":3,"featured_media":1230,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,15,18],"tags":[145,102,148,144,150,143,149,151,146,117,154,153,41,147,35,152,10,129],"class_list":["post-1210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-business","category-dicas","tag-ana-castela","tag-branding","tag-cerave","tag-dados","tag-dados-na-musica","tag-dadosmusica","tag-genero-musical","tag-instagram","tag-mccabelinho","tag-musica","tag-musica-e-redes-sociais","tag-musica-nas-redes-sociais","tag-musicbranding","tag-naldo","tag-playlist","tag-redes-sociais","tag-streaming","tag-tiktok"],"acf":[],"_links":{"self":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/posts\/1210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/comments?post=1210"}],"version-history":[{"count":6,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/posts\/1210\/revisions"}],"predecessor-version":[{"id":1541,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/posts\/1210\/revisions\/1541"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/media\/1230"}],"wp:attachment":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/media?parent=1210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/categories?post=1210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/tags?post=1210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/teclamusic.com.br\/wp-content\/uploads\/2024\/06\/Ana-Castela.webp\")
<\/figure><\/div>\n\n\n![\"\"](\"https:\/\/teclamusic.com.br\/wp-content\/uploads\/2024\/06\/cabelinho-3-819x1024.webp\")
<\/figure><\/div>\n\n\n