{"id":815,"date":"2024-04-09T09:56:34","date_gmt":"2024-04-09T12:56:34","guid":{"rendered":"http:\/\/ec2-18-231-139-78.sa-east-1.compute.amazonaws.com\/?post_type=cases&p=815"},"modified":"2024-04-25T14:59:39","modified_gmt":"2024-04-25T17:59:39","slug":"elena","status":"publish","type":"cases","link":"https:\/\/teclamusic.com\/en\/cases\/elena\/","title":{"rendered":"Elena"},"content":{"rendered":"

The hottest spot in Rio, powered by Tecla Music \ud83d\ude09<\/p>\n\n\n\n

We are responsible for the musical identity of the desired environment of cariocas and tourists, Elena. It took months of study and immersion to arrive at the emotional identity \u2013 directing the musical strategy that is the face of the space: an entrance bar, restaurant, rooftop and dance floor.<\/p>\n\n\n\n

Multisensory connections to sharpen your senses: <\/p>\n\n\n\n

\n

Alex mosque \u2013 mixology<\/p>\n\n\n\n

Itamar Araujo \u2013 chef<\/p>\n\n\n\n

Batman Zavareze \u2013 projections<\/p>\n\n\n\n

And of course, Tecla Music \u2013 musical direction<\/p>\n<\/div>\n\n\n\n

A sophisticated, Brazilian, contemporary and unique musical identity \u2013 representing the main attributes that the brand carries \u2013 with iconic tracks, reinterpretations of classics and many new features.<\/p>\n\n\n\n

The exclusive track encompasses the experience of each environment in the place \u2013 day or night \u2013 through Tecla Music Player, our indoor radio app created to serve stores and restaurants.<\/p>\n\n\n\n

For streaming, we came up with 5 playlists that perfectly match the audience's behavior in different environments and days.<\/p>\n\n\n\n

\n

> lounge
> rooftop
> great gogo<\/p>\n\n\n\n

> Sunday Brazil<\/p>\n\n\n\n

> eleninha<\/p>\n<\/div>\n\n\n\n

The success expanded and so did the playlist! The new space \u2013 Eleninha \u2013 opened its doors in the neighborhood with a restobar proposal. Keeping up with the pace, we implemented more ways to sophisticate play and harmonize the senses on Spotify.<\/p>","protected":false},"excerpt":{"rendered":"

O spot mais badalado do Rio, powered by Tecla Music \ud83d\ude09 Somos respons\u00e1veis pela identidade musical do ambiente-desejo de cariocas e turistas, o Elena. Foram meses de estudo e imers\u00e3o para chegar na identidade emocional – direcionando a estrat\u00e9gia musical que \u00e9 a cara do espa\u00e7o: um bar de entrada, restaurante, rooftop e pistinha. Conex\u00f5es […]<\/p>\n","protected":false},"author":3,"featured_media":789,"comment_status":"open","ping_status":"closed","template":"","cases-category":[21,22],"cases-tag":[26,28],"class_list":["post-815","cases","type-cases","status-publish","has-post-thumbnail","hentry","cases-category-radio-indoor","cases-category-streaming","cases-tag-radio-indoor","cases-tag-streaming"],"acf":[],"_links":{"self":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/cases\/815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/types\/cases"}],"author":[{"embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/comments?post=815"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/media\/789"}],"wp:attachment":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/media?parent=815"}],"wp:term":[{"taxonomy":"cases-category","embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/cases-category?post=815"},{"taxonomy":"cases-tag","embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/cases-tag?post=815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}