{"id":655,"date":"2024-02-22T11:42:18","date_gmt":"2024-02-22T14:42:18","guid":{"rendered":"http:\/\/noxious.com.br\/aprovacao\/tecla\/?post_type=cases&#038;p=655"},"modified":"2024-02-27T17:27:39","modified_gmt":"2024-02-27T20:27:39","slug":"mcdonalds","status":"publish","type":"cases","link":"https:\/\/teclamusic.com\/en\/cases\/mcdonalds\/","title":{"rendered":"McDonalds"},"content":{"rendered":"<p>The most famous burger in the world with a musical experience Powered by Tecla Music.<\/p>\n\n\n\n<p>We already know that the Big Mac is a snack that unites all tribes and tastes. But did you know that you can find out which of its versions suits you best \u2013 and even better, get an exclusive playlist for your style?<\/p>\n\n\n\n<p>With this motto, we were invited by McDonalds and Spotify to musically support the launch campaign for the new Big Mac&#039;s \u2013 now in the Duplo and Bacon versions.<\/p>\n\n\n\n<p>Here, we were responsible for developing a digital experience that discovered the right burger for you according to your musical taste \u2013 based on an analysis of your profile on the streaming platform.<\/p>\n\n\n\n<p><strong>3 burgers, 3 moods<\/strong><\/p>\n\n\n\n<p>At the end of the experience, each user receives a personalized playlist according to what they have been listening to to combine with their new favorite snack.<\/p>\n\n\n\n<p>\u2013 Big Mac Bacon: Current Hits &amp; International Pop.<br>\u2013 Big Mac Duplo: Current Hits &amp; National Pop.<br>\u2013 Big Mac Original: National and International Nostalgic Pop.<\/p>\n\n\n\n<p>Two burgers, lettuce, cheese, special sauce, onion, pickles and <a href=\"https:\/\/bigmacpratodomundo.withspotify.com\/\" data-type=\"link\" data-id=\"https:\/\/bigmacpratodomundo.withspotify.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">right playlist for you to enjoy<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>O hamb\u00farguer mais famoso do mundo com uma experi\u00eancia musical Powered by Tecla Music. Que o Big Mac \u00e9 um lanche que une todas as tribos e gostos, a gente j\u00e1 sabe. Mas voc\u00ea sabia que pode descobrir qual de suas vers\u00f5es combina mais com voc\u00ea &#8211; e melhor ainda, ganhar uma playlist exclusiva pro [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":693,"comment_status":"open","ping_status":"closed","template":"","cases-category":[23,19],"cases-tag":[27],"class_list":["post-655","cases","type-cases","status-publish","has-post-thumbnail","hentry","cases-category-destaque","cases-category-experiencias-digitais","cases-tag-experiencias-digitais"],"acf":[],"_links":{"self":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/cases\/655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/types\/cases"}],"author":[{"embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/comments?post=655"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/media\/693"}],"wp:attachment":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/media?parent=655"}],"wp:term":[{"taxonomy":"cases-category","embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/cases-category?post=655"},{"taxonomy":"cases-tag","embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/cases-tag?post=655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}