{"id":544,"date":"2023-12-15T12:16:18","date_gmt":"2023-12-15T15:16:18","guid":{"rendered":"http:\/\/noxious.com.br\/aprovacao\/tecla\/?post_type=cases&#038;p=544"},"modified":"2025-02-06T15:06:35","modified_gmt":"2025-02-06T18:06:35","slug":"coldplay","status":"publish","type":"cases","link":"https:\/\/teclamusic.com\/en\/cases\/coldplay\/","title":{"rendered":"Coldplay"},"content":{"rendered":"<p>Music of The Spheres \u2013 one of the most anticipated tours in the world with a digital experience powered by Tecla Music. &lt;3&nbsp;<\/p>\n\n\n\n<p>The band Coldplay created an out-of-this-world theme and launched a new tour in several countries. Planets and celestial bodies were featured in the shows in a visual spectacle that the group is known for constructing.<\/p>\n\n\n\n<p>Bringing the audience even closer, we were invited to create an experience where fans can translate their musical tastes into these spatial elements that are part of the tour.<\/p>\n\n\n\n<p>Our idea was to plan, for example, that your most listened to artists are the stars that shine brightest in your sky.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Oh! Night or day? Yes, even the time you consume music most on Spotify can be revealed by experience \u2013 confirming whether your vibe is more solar or lunar. \ud83d\ude09<\/p>\n\n\n\n<p>In addition to the dynamics \u2013 which introduces fans to the creative side of the tour \u2013 the user ended the experience by receiving a personalized playlist with what they enjoy listening to and + several of the band&#039;s favorite tracks. &lt;3<\/p>","protected":false},"excerpt":{"rendered":"<p>Music of The Spheres &#8211; uma das turn\u00eas mais esperadas do mundo com experi\u00eancia digital powered by Tecla Music. &lt;3&nbsp; A banda Coldplay criou uma tem\u00e1tica pra l\u00e1 de outro mundo e movimentou a nova turn\u00ea em diversos pa\u00edses. Planetas e corpos celestes foram apresentados nos shows em um espet\u00e1culo visual que o grupo \u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":495,"comment_status":"open","ping_status":"closed","template":"","cases-category":[24,19],"cases-tag":[27],"class_list":["post-544","cases","type-cases","status-publish","has-post-thumbnail","hentry","cases-category-destaque-fazemos","cases-category-experiencias-digitais","cases-tag-experiencias-digitais"],"acf":[],"_links":{"self":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/cases\/544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/types\/cases"}],"author":[{"embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/comments?post=544"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/media\/495"}],"wp:attachment":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/media?parent=544"}],"wp:term":[{"taxonomy":"cases-category","embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/cases-category?post=544"},{"taxonomy":"cases-tag","embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/cases-tag?post=544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}