{"id":543,"date":"2023-12-15T12:13:49","date_gmt":"2023-12-15T15:13:49","guid":{"rendered":"http:\/\/noxious.com.br\/aprovacao\/tecla\/?post_type=cases&#038;p=543"},"modified":"2025-02-06T15:07:39","modified_gmt":"2025-02-06T18:07:39","slug":"spotify-pride","status":"publish","type":"cases","link":"https:\/\/teclamusic.com\/en\/cases\/spotify-pride\/","title":{"rendered":"Spotify Pride"},"content":{"rendered":"<p>Pride defines: we are responsible for creating the digital experience Increase the Volume of Your Pride, created for Spotify with sponsorship from Youtube Shorts.<\/p>\n\n\n\n<p>We developed an algorithm integrated into Spotify&#039;s API that calculated the percentage of artists from the LGBTQIA+ category in the user&#039;s library \u2013 we showed listeners how and how much they consume LGBTQIA+ artists on the platform.<\/p>\n\n\n\n<p>In the end, it presented the possibility of &#039;increasing the volume&#039; of pride, generating a playlist that could go to 100% of LGBTQIA+ representation, enjoying the playlist and even choosing how many names from the universe the user could hear \u2013 and know!<\/p>\n\n\n\n<p>The work was so special that we were selected by Spotify Advertising Hits 2022 \u2013 an award that celebrates brands, agencies and campaigns \u2013 as the Best Digital Experience of the year!<\/p>\n\n\n\n<p>Too much, right?<\/p>","protected":false},"excerpt":{"rendered":"<p>Orgulho define: somos os respons\u00e1veis pela cria\u00e7\u00e3o da experi\u00eancia digital Aumente o Volume do Seu Orgulho, criada para Spotify com patroc\u00ednio do Youtube Shorts. Desenvolvemos um algoritmo integrado \u00e0 API do Spotify que calculava o percentual de artistas da categoria LGBTQIA+ na biblioteca do usu\u00e1rio &#8211; mostramos aos ouvintes como e quanto consomem de artistas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":304,"comment_status":"open","ping_status":"closed","template":"","cases-category":[23,19],"cases-tag":[27],"class_list":["post-543","cases","type-cases","status-publish","has-post-thumbnail","hentry","cases-category-destaque","cases-category-experiencias-digitais","cases-tag-experiencias-digitais"],"acf":[],"_links":{"self":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/cases\/543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/types\/cases"}],"author":[{"embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/comments?post=543"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/media\/304"}],"wp:attachment":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/media?parent=543"}],"wp:term":[{"taxonomy":"cases-category","embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/cases-category?post=543"},{"taxonomy":"cases-tag","embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/cases-tag?post=543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}