The Basics of Brazil, now also in music.
How we developed the digital strategy, on streaming platforms, of one of the biggest and most relevant brands in Brazil. \ud83d\ude09<\/p>\n\n\n\n
To begin with, we analyze and study the brand's positioning, understanding how it behaves and talks to the consumer.<\/p>\n\n\n\n
Then, we dive into existing concepts to create a new proposal that musically translates the new positioning designed for Hering.<\/p>\n\n\n\n
Thus, we created the \u201csoundbook\u201d, with the musical pillars defined for all platforms \u2013 generating brand desire and engagement with the public. Because nothing like good music to bring us together \ud83d\ude42<\/p>\n\n\n\n
The result is a sound identity with the most essential aspects of Brazilian music, featuring everything from new artists that are on the radar to classics of each genre.<\/p>\n\n\n\n
To make things better, you can listen to our musical selections on your favorite platform. Play!<\/p>","protected":false},"excerpt":{"rendered":"
O B\u00e1sico do Brasil, agora tamb\u00e9m na m\u00fasica.Como elaboramos a estrat\u00e9gia digital, nas plataformas de streaming, de uma das maiores e mais relevantes marcas do Brasil. \ud83d\ude09 Pra come\u00e7ar, analisamos e estudamos o posicionamento da marca, entendendo como ela se comporta e conversa com o consumidor. Em seguida, mergulhamos nos conceitos existentes para criar uma […]<\/p>\n","protected":false},"author":1,"featured_media":149,"comment_status":"open","ping_status":"closed","template":"","cases-category":[22],"cases-tag":[28],"class_list":["post-530","cases","type-cases","status-publish","has-post-thumbnail","hentry","cases-category-streaming","cases-tag-streaming"],"acf":[],"_links":{"self":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/cases\/530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/types\/cases"}],"author":[{"embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/comments?post=530"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/media\/149"}],"wp:attachment":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/media?parent=530"}],"wp:term":[{"taxonomy":"cases-category","embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/cases-category?post=530"},{"taxonomy":"cases-tag","embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/cases-tag?post=530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}