Innovation, technology, information \u2013 and lots of good music. How we connect Ita\u00fa Personnalit\u00e9 to a unique and powerful musical profile. \ud83d\ude09<\/p>\n\n\n\n
The Ita\u00fa Personnalit\u00e9 Investment Center positions itself as an experience for market investors. The musical identity, of course, also needed to follow the same rhythm and concepts as the brand \u2013 from physical to digital.<\/p>\n\n\n\n
That's where we come in. <3<\/p>\n\n\n\n
With this in mind, we use music as a guideline to open dialogue with the new generation of investors, understanding that, by positioning itself musically, the brand offers a welcoming experience that is even more present in its customers' daily lives.<\/p>\n\n\n\n
Thus, we became responsible for the musical curation of the Investment Center, one of the most important and strategic points in S\u00e3o Paulo, in Faria Lima.<\/p>\n\n\n\n
The environment, which was designed for the meeting of young investors \u2013 with content, information, news and lots of entertainment, called for that quality soundtrack, right? \ud83d\ude09
In addition to the music curation, we created a series of spots that help set the informative tone in the space and, in this way, position the new Ita\u00fa Investment Center to engage with its audience.<\/p>\n\n\n\n
There is music everywhere \u2013 and we are here to show you the best ways. \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"
Inova\u00e7\u00e3o, tecnologia, informa\u00e7\u00e3o – e muita m\u00fasica boa. Como conectamos o Ita\u00fa Personnalit\u00e9 a um perfil musical \u00fanico e potente. \ud83d\ude09 O Investment Center do Ita\u00fa Personnalit\u00e9 se posiciona como uma experi\u00eancia para os investidores do mercado. A identidade musical, claro, tamb\u00e9m precisava acompanhar o mesmo ritmo e conceitos da marca \u2013 do f\u00edsico ao […]<\/p>\n","protected":false},"author":1,"featured_media":166,"comment_status":"open","ping_status":"closed","template":"","cases-category":[23,21],"cases-tag":[26],"class_list":["post-529","cases","type-cases","status-publish","has-post-thumbnail","hentry","cases-category-destaque","cases-category-radio-indoor","cases-tag-radio-indoor"],"acf":[],"_links":{"self":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/cases\/529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/types\/cases"}],"author":[{"embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/comments?post=529"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/media\/166"}],"wp:attachment":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/media?parent=529"}],"wp:term":[{"taxonomy":"cases-category","embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/cases-category?post=529"},{"taxonomy":"cases-tag","embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/cases-tag?post=529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}