{"id":1847,"date":"2025-11-13T15:39:38","date_gmt":"2025-11-13T18:39:38","guid":{"rendered":"https:\/\/teclamusic.com.br\/?post_type=cases&#038;p=1847"},"modified":"2025-11-13T16:59:05","modified_gmt":"2025-11-13T19:59:05","slug":"elo-feat-dos-sonhos","status":"publish","type":"cases","link":"https:\/\/teclamusic.com\/en\/cases\/elo-feat-dos-sonhos\/","title":{"rendered":"Elo Feat dos Sonhos"},"content":{"rendered":"<p>Boosting the careers of young artists and promoting regional Brazilian music: The case study. <strong>Elo Feat dos Sonhos<\/strong><\/p>\n\n\n\n<p>Standing out early in their careers is the challenge for every young artist. And Elo, an unconditional supporter of Brazilian music, understood that it could make a difference at this moment.<\/p>\n\n\n\n<p>The Dream Feat Project connects the new generation with established musicians \u2013 with musical direction by the duo Maria Gad\u00fa and Pretinho da Serrinha. Sounds like a dream?<\/p>\n\n\n\n<p>Paying attention to the sounds that cross from north to south of the country, the brand selected artists from the most varied genres to compose the award: <strong>Ax\u00e9, Boi da Amaz\u00f4nia, Carimb\u00f3, Forr\u00f3, Funk Carioca, Maracatu,<br>Milonga, Rap from S\u00e3o Paulo, Samba, Tecnobrega from Par\u00e1<\/strong>.<\/p>\n\n\n\n<p>For each award-winning track, Tecla Music was commissioned to tell the stories behind the artists and their encounters with mentors. The material became a playlist in the form of a commentary album \u2013 interspersing musical tracks with content tracks and further enriching the value of this project.<\/p>\n\n\n\n<p><em>\u201cThrough the annotated tracks, we expand the potential of playlists, bringing narratives into the music environment, integrating content with entertainment. The brand wins, and the audience wins too.\u201d<\/em><\/p>\n\n\n\n<p><strong>Eduardo Boorhem<br><\/strong>New Businesses<br>Music Key<\/p>\n\n\n\n<p>Have you heard the songs (and track reviews) from Elo feat dos Sonhos?<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Elo Dream Show Award - 1st Edition - Track Commentary\" style=\"border-radius: 12px\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/playlist\/3iArczlnD1OhYzBxYZEhRD?utm_source=oembed\"><\/iframe>\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>Impulsionar a carreira de jovens artistas e valorizar a m\u00fasica regional brasileira: O case Elo Feat dos Sonhos Se destacar no in\u00edcio da carreira \u00e9 o desafio de todo artista jovem. E a Elo, apoiadora incondicional da m\u00fasica brasileira, entendeu que podia fazer a diferen\u00e7a nesse momento. O Projeto Feat dos Sonhos conecta a nova [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1855,"comment_status":"closed","ping_status":"closed","template":"","cases-category":[],"cases-tag":[],"class_list":["post-1847","cases","type-cases","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/cases\/1847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/types\/cases"}],"author":[{"embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/comments?post=1847"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/media\/1855"}],"wp:attachment":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/media?parent=1847"}],"wp:term":[{"taxonomy":"cases-category","embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/cases-category?post=1847"},{"taxonomy":"cases-tag","embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/cases-tag?post=1847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}