{"id":1656,"date":"2025-08-25T11:41:47","date_gmt":"2025-08-25T14:41:47","guid":{"rendered":"https:\/\/teclamusic.com.br\/?post_type=cases&#038;p=1656"},"modified":"2025-08-25T11:44:30","modified_gmt":"2025-08-25T14:44:30","slug":"a-experiencia-smurfs","status":"publish","type":"cases","link":"https:\/\/teclamusic.com\/en\/cases\/a-experiencia-smurfs\/","title":{"rendered":"The Smurfs Experience"},"content":{"rendered":"<h3 class=\"wp-block-heading\"><br>How Tecla transformed classic characters into personalized playlists at the launch of <strong>Smurfs 2<\/strong>.<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>We created an interactive digital experience \u2013 musical, of course \u2013 for the Smurfs 2 movie. On the website <a href=\"http:\/\/minhaplaylistsmurf.com\" target=\"_blank\" rel=\"noopener\">http:\/\/minhaplaylistsmurf.com<\/a> \u2014 each person discovers, through a quiz, which character best matches their personality \u2013 and receives an exclusive playlist that is just like them.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Our expertise goes into creating a <strong>exclusive musical reading for each character<\/strong>. It&#039;s not just about choosing songs, but about <strong>translate their personalities into mood and sound<\/strong>, resulting in carefully curated playlists made available on Spotify.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">WHICH SMURF WOULD YOU BE?<\/h3>\n\n\n\n<p><strong>Papa Smurf<\/strong><br>Classic rock + electronic + tracks that embrace. The <strong>father of the ride<\/strong> has its own trail.<\/p>\n\n\n\n<p><strong>Smurfette<\/strong><br>Powerful pop with Rihanna, Whitney, Beyonc\u00e9. A <strong>blue girlboss<\/strong>.<\/p>\n\n\n\n<p><strong>Gargamel &amp; Razamel<\/strong><br>Eighties, dramatic, eccentric.<strong>Eye of the Tiger<\/strong>\u201d on repeat.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Each user receives a playlist on Spotify, according to their character.<br>Music, technology and storytelling come together for an experience <strong>fun, personalized and immersive<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">DISCOVER YOUR RHYTHM<\/h3>\n\n\n\n<p><strong>Access now<\/strong> <a href=\"http:\/\/minhaplaylistsmurf.com\/\" target=\"_blank\" rel=\"noopener\">http:\/\/minhaplaylistsmurf.com\/<\/a>, take the test and win a playlist specially selected for you \u2013 and the smurf that looks just like you.<\/p>\n\n\n\n<p>Press play!<\/p>","protected":false},"excerpt":{"rendered":"<p>Como a Tecla transformou personagens cl\u00e1ssicos em playlists personalizadas no lan\u00e7amento de Smurfs 2. Criamos uma experi\u00eancia digital interativa &#8211; claro, musical &#8211; para o filme Smurfs 2. No site http:\/\/minhaplaylistsmurf.com \u2014 cada pessoa descobre, atrav\u00e9s de um quiz, qual personagem mais combina com sua personalidade &#8211; e recebe uma playlist exclusiva que \u00e9 a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1666,"comment_status":"closed","ping_status":"closed","template":"","cases-category":[19],"cases-tag":[205,27,204,206,207],"class_list":["post-1656","cases","type-cases","status-publish","has-post-thumbnail","hentry","cases-category-experiencias-digitais","cases-tag-branding-musical","cases-tag-experiencias-digitais","cases-tag-music-branding","cases-tag-musica-para-marcas","cases-tag-radio-para-marcas"],"acf":[],"_links":{"self":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/cases\/1656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/types\/cases"}],"author":[{"embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/comments?post=1656"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/media\/1666"}],"wp:attachment":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/media?parent=1656"}],"wp:term":[{"taxonomy":"cases-category","embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/cases-category?post=1656"},{"taxonomy":"cases-tag","embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/cases-tag?post=1656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}