In the summer of 2025, what's your beach?<\/p>\n\n\n\n
Music Key + Lion Teas<\/p>\n\n\n\n
The drink that is the face of the Brazilian summer showed that, this summer, it\u2019s all about the beach! With the new campaign, \u201cWhat\u2019s your beach?\u201d, the brand created activations that celebrate moments of disconnection and relaxation.\u00a0<\/p>\n\n\n\n
The initiative brings giant beach chairs, customized by local artists, to S\u00e3o Paulo, Rio de Janeiro and Salvador. And, of course, with the soundtrack powered by Tecla Music.<\/p>\n\n\n\n
Our curation team, which has been taking care of the brand's sound identity for 2 years<\/strong>, packed the sound of each of the stops, bringing the beach vibe also through the music of each city. <\/p>\n\n\n\n And you can also listen to the result on the official Spotify profile.<\/p>\n\n\n\n And at any time also on your Spotify profile, look for: Lion Teas \u2013 Stay Cool<\/strong><\/p>\n\n\n\n And enjoy your beach!<\/p>","protected":false},"excerpt":{"rendered":" No ver\u00e3o de 2025, qual \u00e9 a sua praia? Tecla Music\u00a0+ Ch\u00e1s\u00a0Le\u00e3o A bebida que \u00e9 a cara do ver\u00e3o brasileiro mostrou que, neste ver\u00e3o, o lance mesmo \u00e9 praia! Com a nova campanha, \u201cQual \u00e9 a sua praia?\u201d, a marca criou ativa\u00e7\u00f5es que celebram momentos de desconex\u00e3o e relaxamento.\u00a0 A iniciativa leva cadeiras de […]<\/p>\n","protected":false},"author":3,"featured_media":1526,"comment_status":"closed","ping_status":"closed","template":"","cases-category":[22],"cases-tag":[],"class_list":["post-1525","cases","type-cases","status-publish","has-post-thumbnail","hentry","cases-category-streaming"],"acf":[],"_links":{"self":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/cases\/1525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/types\/cases"}],"author":[{"embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/comments?post=1525"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/media\/1526"}],"wp:attachment":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/media?parent=1525"}],"wp:term":[{"taxonomy":"cases-category","embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/cases-category?post=1525"},{"taxonomy":"cases-tag","embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/cases-tag?post=1525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}