{"id":1414,"date":"2024-10-24T16:41:19","date_gmt":"2024-10-24T19:41:19","guid":{"rendered":"https:\/\/teclamusic.com.br\/?post_type=cases&p=1414"},"modified":"2025-02-06T15:10:36","modified_gmt":"2025-02-06T18:10:36","slug":"grupo-riachuelo","status":"publish","type":"cases","link":"https:\/\/teclamusic.com\/en\/cases\/grupo-riachuelo\/","title":{"rendered":"Riachuelo Group"},"content":{"rendered":"

Sound identity<\/strong><\/p>\n\n\n\n

One of the largest retail groups in Brazil, with 4 brands and hundreds of points of sale from North to South of the country, is powered by Tecla Music.<\/p>\n\n\n\n

Brazilian roots, musical plurality<\/strong><\/p>\n\n\n\n

For the Riachuelo Group, fashion is in the superlative. Therefore, our proposal meets the brand's desire to communicate its concepts also through sound.<\/p>\n\n\n\n

One group<\/strong><\/p>\n\n\n\n

When building Riachuelo's sound identity, we looked at a project that encompasses 4 major retail brands, including, in addition to the parent brand: Riachuelo House, Carter's <\/strong>It is Fanlab.<\/strong><\/p>\n\n\n\n

The challenge? To present democratic fashion with a pleasant, Brazilian sound.<\/p>\n\n\n\n

RIACHUELO: From Brazil to Brazilians<\/strong><\/p>\n\n\n\n

Popular, Brazilian, lively and modern, where you can find a little bit of everything \u2013 just the way we like it \ud83d\ude42<\/p>\n\n\n\n

CASA RIACHUELO: A place that calms you down<\/strong><\/p>\n\n\n\n

The sound aesthetic brings a light and calm soundtrack, without leaving aside the classics, with tracks loved by everyone.<\/p>\n\n\n\n

CARTER<\/strong>`S: It's for all mothers<\/strong><\/p>\n\n\n\n

We look for lively sounds that connect with new mothers: a search for sounds that bring freshness to the space.<\/p>\n\n\n\n

FANLAB: Let's play!<\/strong><\/p>\n\n\n\n

A place to experiment, where we present sounds that are in tune with the latest trends and also elements of pop culture, connected to a younger audience.
<\/p>\n\n\n\n

\u201cThe mix of all these pillars is what represents the group\u2019s new musical identity, creating a welcoming and democratic musical experience \u2013 which is part of Riachuelo\u2019s DNA.\u201d<\/em><\/p>\n\n\n\n

Jean Tranjan<\/strong>, Curation Manager at Tecla Music<\/p>\n\n\n\n

Far beyond the radio<\/strong><\/p>\n\n\n\n

Whether in stores or on your favorite streaming service, we are here to take care of your brand's connection with your consumers \u2013 using music as a tool. Shall we make some noise?<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Identidade sonora Um dos maiores grupos varejistas do Brasil, com 4 marcas e centenas de pontos de venda de Norte a Sul do pa\u00eds, \u00e9 powered by Tecla Music. Ra\u00edzes brasileiras,\u00a0pluralidade musical Para o Grupo Riachuelo, moda est\u00e1 no superlativo. Por isso, nossa proposta vem de encontro com o desejo da marca, de comunicar seus […]<\/p>\n","protected":false},"author":3,"featured_media":1417,"comment_status":"closed","ping_status":"closed","template":"","cases-category":[23,21],"cases-tag":[],"class_list":["post-1414","cases","type-cases","status-publish","has-post-thumbnail","hentry","cases-category-destaque","cases-category-radio-indoor"],"acf":[],"_links":{"self":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/cases\/1414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/types\/cases"}],"author":[{"embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/comments?post=1414"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/media\/1417"}],"wp:attachment":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/media?parent=1414"}],"wp:term":[{"taxonomy":"cases-category","embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/cases-category?post=1414"},{"taxonomy":"cases-tag","embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/cases-tag?post=1414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}