Having been doing men's fashion since 95 \u2013 and with a collection of stores that exceeds 100 units in all Brazilian states \u2013 Aramis standardizes its music branding across the country through Tecla Music Player on R\u00e1dio Indoor.<\/p>\n\n\n\n
IN THE CUSTOMER'S MIND<\/strong><\/p>\n\n\n\n Unifying the soundtrack is a really cool way to keep the musical experience the same for everyone \u2013 it's worth remembering that your customer can consume the brand on a trip and recommend it to people from different states! And if service, communication and products are the same at different points of sale, music can be the same too \ud83d\ude09<\/p>\n\n\n\n Now, if the brand expands its business and creates a new product \u2013 like the birth of UrbanPerformance<\/strong> within Aramis \u2013 the personalization of (also new) communication is inevitable and adjustments to the sound, ditto. In fact, new brand > different branding > single track.<\/p>\n\n\n\n COMES FROM STREAMING<\/strong><\/p>\n\n\n\n In streaming, our sound management for Aramis works on the pillars of music branding with moods that connect and bring the customer closer \u2013 generating brand experience. An example of this is the training playlist, available on Spotify. Search for the \u201cR\u00e1dio Aramis\u201d profile and press play!<\/p>\n\n\n\n