{"id":1197,"date":"2024-06-13T11:31:03","date_gmt":"2024-06-13T14:31:03","guid":{"rendered":"https:\/\/teclamusic.com.br\/?post_type=cases&#038;p=1197"},"modified":"2024-06-25T16:38:39","modified_gmt":"2024-06-25T19:38:39","slug":"vix-by-paula-hermanny","status":"publish","type":"cases","link":"https:\/\/teclamusic.com\/en\/cases\/vix-by-paula-hermanny\/","title":{"rendered":"VIX BY PAULA HERMANNY"},"content":{"rendered":"<p><strong>GLOBAL DESIRE<\/strong><br>Present in 20 stores spread across Brazil, California, Florida and Saint-Tropez \u2013 the label attracts celebrities such as Beyonc\u00e9, Gisele B\u00fcndchen and Pipa Midleton. And of course we help translate this resort living into music with Indoor Radio and Streaming services.<\/p>\n\n\n\n<p><strong>CHALLENGE<\/strong><\/p>\n\n\n\n<p>Create a sound identity aligned with the brand&#039;s pillars, which talks about Brazil in several languages. Taking this musical bossa to stores in different countries.<\/p>\n\n\n\n<p><strong>SOLUTION<\/strong><\/p>\n\n\n\n<p>The development of tropical and sophisticated music branding, which provides a wealth of sensations. Curated with sounds that match summer in both hemispheres. Indoor radio personalized by store and geolocation.<\/p>\n\n\n\n<p><strong>SALUT, SAINT TROPEZ<\/strong><\/p>\n\n\n\n<p>For the brand&#039;s arrival on the French Riviera, for example, we prepared a musical curation that represents the perfect fusion between <em>live well<\/em> French with bossa <em>br\u00e9silien<\/em>. Charms aside, it was in the best mood resort couture \ud83d\ude09<\/p>\n\n\n\n<p><strong>VIX IN THE WORLD &gt; NO PLAY KEY &gt;&gt;<\/strong><\/p>\n\n\n\n<p>While the Rio de Janeiro brand reverberates our culture through fashion, we manage the music \u2013 including playlists! Listen on Spotify and discover more of the Vix essence \ud83d\ude09<\/p>\n\n\n\n<p><a href=\"https:\/\/open.spotify.com\/user\/netccg0mc2ifnj0srclaheulj?si=ae19673d1a87448b\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to listen! <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>DESEJO GLOBALPresente em 20 lojas distribu\u00eddas entre Brasil, California, Fl\u00f3rida e Saint-Tropez &#8211; a etiqueta conquista celebridades como Beyonc\u00e9, Gisele B\u00fcndchen e Pipa Midleton. E \u00e9 claro que ajudamos a traduzir esse resort living em m\u00fasica com servi\u00e7o de R\u00e1dio Indoor e Streaming. DESAFIO Criar uma identidade sonora alinhada aos pilares da marca, que fale [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1245,"comment_status":"closed","ping_status":"closed","template":"","cases-category":[21,22],"cases-tag":[26,28],"class_list":["post-1197","cases","type-cases","status-publish","has-post-thumbnail","hentry","cases-category-radio-indoor","cases-category-streaming","cases-tag-radio-indoor","cases-tag-streaming"],"acf":[],"_links":{"self":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/cases\/1197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/types\/cases"}],"author":[{"embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/comments?post=1197"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/media\/1245"}],"wp:attachment":[{"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/media?parent=1197"}],"wp:term":[{"taxonomy":"cases-category","embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/cases-category?post=1197"},{"taxonomy":"cases-tag","embeddable":true,"href":"https:\/\/teclamusic.com\/en\/wp-json\/wp\/v2\/cases-tag?post=1197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}